Jet Blue case com 3068 - Mandatory assignments for LL PDF

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Mandatory assignments for LL...

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Jet Blue Case Com 3068

1. JetBlue could have better communicated with its internal stakeholders by simply telling them the problem they were facing. It would have been better to cancel the flight and let everybody go home. Rather, JetBlue made both their employees and flyers go through an insane amount of stress for nine hours. 2. I believe that the corporate communications department should have allowed for CEO David Neeleman to speak on national television because it would have benefited the company’s image. It would have showed that he valued his flyers. He would show his apologetic expression, ensuring people that this is a mistake he would never make again. The company faces the risk of being seen as greedy. They should have cancelled the flight but instead they tried to save money and fly when it was clearly not safe to do so. However, one could look at the situation and understand it as JetBlue trying to get their flyers to their destination at any cost. 3. I would recommend a corporate advertising program for JetBlue because the more the name gets out there in different ways the more customers it will attract leading them to increase in their annual revenue. An advertising program will allow the company to be seen in a new, unique, and attractive light. 4. I would market the JetBlue airways customer bill of rights to internal and external stakeholders by sending them discounts on flights and announcements for new destinations. I would try and make it fun for them to claim so that they keep coming back. It would affect JetBlue’s reputation because it will show that they care about giving their stakeholders everything they need. When there is a discount, no matter how small, more flights are purchased and all parties are happy. People will start talking about how great the airline is and more people will purchase tickets. They will gain confidence trust and loyalty....