KFC- Controversy- Finals PDF

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J E S U S I S L O R D C O L L E G E S F O U N D AT I O N , I N C . CASE STUDY ABOUT KFC CONTROVERSY

KENTUCKY FRIED CHICKEN (KFC) KENTUCKY FRIED CHICKEN BRANCH BANGALORE, INDIA

J E S U S I S L O R D C O L L E G E S F O U N D AT I O N , I N C . Name of the company : Kentucky Fried Chicken, Kentucky Fried Chicken Bangalore, India Point of view : KFC Corporation is one of the few brands in America that can boast a rich decade’s long history of success and innovation. It all started with one cook who created a soon to be world famous recipe more than 70 years ago, a list of secret herbs and spices scratched out on the back of the door to his kitchen. KFC (formerly Kentucky Fried Chicken) is the world’s second largest restaurant chain after McDonald’s measured by sales and the world’s most popular chicken brand. KFC is the world's most popular chicken restaurant chain specializing in that same Original Recipe along with Extra Crispy chicken, home-style sides and buttermilk biscuits. KFC is a fast food brand also called a QSR, or quick serve restaurant specializing in chicken. With more than 24,000 units in more than 145 countries and territories. Time context : 1930-Harland Sanders opens his first restaurant in the small front room of a gas station in Corbin, Kentucky.

1952-Sanders began franchising his chicken business.

J E S U S I S L O R D C O L L E G E S F O U N D AT I O N , I N C . 1960-The company had around 200 franchised restaurants this had grown to over 600, making it the largest fast food operation in the United States.

1967-The Philippines open the first store in KFC With the rise of delicious and new food creations came the growth of the business in numbers.

1999-KFC opened its 100th store in Taft PGH.

2006-The brand went on to proclaim its newly designed logo. It created a huge logo visible from space. It was also in the same year where KFC opened a redesigned store in Marketing

2010- Where KFC launched its 200th store in Lacson, Bacolod.

2020- There are 24,000 KFC outlets in 145 countries and territories in the world. Short background of the company : In 1930 Harland Sanders opens his first restaurant in the small front room of a gas station in Corbin, Kentucky. Sanders serve as station operator, chief cook and cashier and name the dining area “Sanders Court & Café. In 1952, Sanders began franchising his chicken business. His first franchise sale went to Pete Harman, who

J E S U S I S L O R D C O L L E G E S F O U N D AT I O N , I N C . ran a restaurant in Salt Lake City where “Kentucky Fried Chicken” had the allure of a Southern regional specialty. During that time Sanders developed his “secret recipe” and his patented method of cooking chicken in a pressure fryer. In 1960 the company had around 200 franchised restaurants this had grown to over 600, making it the largest fast food operation in the United States. In 1967 the Philippines open the first store in KFC With the rise of delicious and new food creations came growth of the business in numbers. Filipinos from all over the country craved KFC so much so that on 1999, KFC opened its 100 th store in Taft PGH. . In 1995 the first KFC outlet in India was opened in Bangalore and from these outlets, the number has grown to 296 today. Fast food restaurants have gained popularity in India because of their customized menus that suits the tastebuds of the citizens. The brand went on to proclaim its newly designed logo in 2006 that it created a huge logo visible from space. It was also in the same year where KFC opened a redesigned store in Market KFC’s achievement in the Philippines won the hearts of many as it hosted the CHAMPS challenge winning 11 awards in 2010 and 9 awards in 2015. It was also in 2010 where KFC launched its 200 th store in Lacson, Bacolod. As of late-2020, there are 24,000 KFC outlets in 145 countries and territories in the world. Today, as the Colonel’s legacy continues to grow, we are constantly reminded of his journey— a man who found his passion at his 60s, to becoming a world renowned chef who humbly introduced his recipe in all corners of the globe. Kentucky Fried Chicken has come a long way but it has only just begun. Statement of the problem :

J E S U S I S L O R D C O L L E G E S F O U N D AT I O N , I N C . The Kentucky Fried Chicken is the first food multinational food restaurant in India, they received permission to open thirty (30) new outlets across the country, behind of their popularity they have a lot of problem that they faced in their company. 1. Prevention of food adulteration act- it can contained nearly three time more monosodium glutamate as allowed by the act. 2. People for Ethical Treatment of Animals (PETA)- accused Kentucky Fried Chicken of cruelty toward chicken. We as a researchers focuses on the problem of Kentucky Fried Chicken regarding to the problem of cruelty toward chickens. Area of consideration : STRENGTH • Fast Growth - they have a tremendous growth that the franchised goes up from 200 to 600 that making them the largest fast food operation in United State. • Original 11 herbs and spices recipe - they have a secret recipe for their chicken to stand up among other restaurant that serving chicken. WEAKNESSES • Negative Publicity - Because of the issue on PETA, they receive many criticism in their behavior towards chicken. • Unhealthy food menu - Their menu is largely formed of high calorie, salt and fat meals and drinks, that result of high obesity rate. OPPORTUNITIES

J E S U S I S L O R D C O L L E G E S F O U N D AT I O N , I N C . • Increasing Healthier Food Demand - They can offer a new menu which target is the customer that is a health conscious. • Menu Adaptation - Their menu will always adopt in the place and the people demands and wants on the specific area. THREATS • Trend Towards Healthy Eating - Many people preventing the rate of obesity to rise up and the KFC is know by their meal that has more cholesterol and fats. • Local Fast Food Restaurant - They know the wants of the customer in the vicinity. Alternative Course Of Action : Alternative Course of

Advantage

Disadvantage

Actions Build a big Poultry farm

They would have a

that has dividers to ensure

good quality and stabled

money,

the safety of the chickens

supplies of chickens that

farm, and also they need

and also to organize them

can be used for their their

capital to their chickens

properly, and person who

main products and also

who will handle to poultry

can handle and care to

their

farm.

their chickens.

supplies can enough and

assure

that

their

It will cost a lot of to

their

poultry

never been short. Find

a

of

They would have a

They can not assure

chickens who pass to the

good quality of chickens

that they can meet their

quality

and less hired people who

quality of chicken also the

of

supplier

the

good

J E S U S I S L O R D C O L L E G E S F O U N D AT I O N , I N C . chickens' of the KFC to get

handled obligation and also

less hassle to the company

less cost.

supplies.

and less cost. Change

their

main

They can offer a lot of

products instead of chicken

menus

why they use pork or beef

chickens.

to their main menu’s.

not

only

fried

It will cost a lot of money and also if the customers have a religious belief and they do not want to eat beef or pork.

Conclusion and Recommendation : Build a big poultry farm that has dividers to ensure the safety of the chickens also to organize them properly, and the person who can handle and care to their chickens- through this kentucky fried chicken they can assure the cleanliness and the quality of their products and the controversy was solved in this kind of solution also it can helps to the kentucky fried chicken to have own property like big poultry farm chicken they never compete to the other suppliers to buy chickens....