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happy study you all this is my notes I hope you all can study in this pandemic just old its okay...

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FACULTY OF APPLIED AND HUMAN SCIENCES SEMESTER 2 ACADEMIC SESSION 2020/2021

BFT 212 BUSINESS FRANCHISING AND LICENSING

INDIVIDUAL ASSIGNMENT

PREPARED BY: RABBIATUL ADDAWIAH BINTI MOHD JAAFAR (201240419)

PREPARED FOR: MISS EVAWAYNIE VALQUIS BINTI MD ISA DATE OF SUBMISSION: 9 JUN 2021

Introduction

Dunkin' Donuts originated in 1948 with the “Open Kettle” doughnut and coffee business in Quincy, Massachusetts, USA. Founder William Rosenberg charged five cents for a doughnut and ten cents for a premium cup of coffee. In 1950, Rosenberg renamed his restaurant "Dunkin' Donuts." In 1955, Dunkin' Donuts created the first of many franchisees. Since then, the company has expanded to become the world's largest bakery and coffee chain, with over 12,500 locations in 46 countries. In 1987, the first Dunkin' Donuts in Malaysia opened in Bukit Bintang, Kuala Lumpur. Dunkin’ Donuts is a food and beverage industry. Dunkin’ Donuts is an international donut and coffee chain that founded in Quincy, Massachusetts, USA in 1948. Also, in 1987, the first Dunkin' Donuts in Malaysia opened in Bukit Bintang, Kuala Lumpur. There are now more than 80 outlets across Peninsular Malaysia and Sabah. Dunkin’ Donut is now the fastest-growing brand in the world, with over 12,500 outlets in 46 countries include the Austria, Germany, Spain, UK, Russia, Sweden, China and other countries.

Besides, OldTown White Coffee is a distinctively Malaysian brand that was founded in 1999 in Ipoh, Perak. OldTown White Coffee is a food and beverage industry. Old Town White Coffee is Malaysia's largest halal-certified kopitiam restaurant brand OldTown White Coffee presently sells its instant beverage mixes to 18 countries across the world and wants to grow its café outlet network in the country. The SME Brand Excellence Awards presented OldTown White Coffee with the Platinum Award for Outstanding Malaysian Brand.The firm makes instant beverage mixes and goods, as well as running over 200 cafes around Malaysia and the region, including China, Indonesia, Singapore and Australia, with plans to grow into Vietnam, South Korea, and Bangladesh.

Kena tambah lagi intro

2) I'm looking for a chance to start a franchise business in my area. I decide to join a franchise firm and become a franchisee. Because there are so many Malaysian and worldwide franchise firms, I'm at a loss on which one to choose. To aid in my final selection, I decide to identify a Malaysian franchise firm and an international franchise firm with the most potential.

3) The comparison between Dunkin' Donuts and OldTown White Coffee 3.1) Industry or industries with most growth potential.

Malaysian franchise company OldTown White Coffee

International franchise company Dunkin' Donuts

OldTown White Coffee has a high growth potential

Dunkin’ Donuts have a good growth potential by its

because to their brand. A product's brand is regarded

nearly 4,815 franchises and 6,590 outlets around the

vital since the name and design make it easier for the

world, the famous donut and coffee company became a

buyer to identify and recognise. OldTown White

phenomenal pop culture figure.

Coffee’s brand must be strengthened from the ground up if it is to become one of the most popular food

Dunkin' Donuts has been offering high-quality coffee for

restaurants in the market.

almost 55 years. Today, Dunkin' Donuts is America's largest retailer of coffee by the cup, offering

It also has excellent local market knowledge and

approximately Donuts has been supplying for over 50

connections as a result of its past business experience

years. Dunkin’ Donut offers high quality coffee and also

of 22 years. OldTown White Coffee has many

introduced new coffee tastes, deliver fresh food

connections in the food and beverages industry,

instantly in a high-quality manner and offer more

particularly among suppliers and customers who have

choices such as breakfast sandwiches, iced coffee,

visited the restaurants. The 3-in-1 white coffee mix

smoothies, gourmet cookies and Dunkin’ Donut will be

was produced and distributed at over 1,400 outlets

served fresher and faster than ever before.

around Malaysia. The company would eventually grow into Singapore and Hong Kong. Old Town White Coffee

Next, its low cost of goods with high profit, 2.7 million

has already become a household name, with over 240

cups are sold per day, for a total of nearly 1 billion cups

locations countrywide.

each year. On an average day, Dunkin' Donuts sells

around 30 cups of freshly brewed coffee per second, The growth factor of the OldTown White Coffee

that is the reason of Dunkin’ Donuts growth.

company is its products have a special name because to their unique coffee taste

Tak siap lagi

3.2 ) Feasibility of the business type in your specific location or geographical area. Malaysian franchise company OldTown White Coffee

International franchise company Dunkin' Donuts

Customers may choose from a variety of meals

Donuts is the product that Dunkin' Donuts are

and beverages at OldTown White Coffee. This

sell. Dunkin Donuts sells 52 different types of

will boost client happiness since they will have

donuts. A donut is a sort of fried dough meal

more options and cuisine that they enjoy. Old

that is popular in many countries and may be

Town White Coffee is more focused to keep the

served in a variety of ways as a sweet snack

natural flavour of the white coffee, which is

that may be produced at home or purchased

sourced from Ipoh.

from bakeries, supermarkets, food stalls, and franchised specialised restaurants. It is often sweet, deep-fried from flour dough, and

The focus of OldTown White Coffee is on

fashioned into rings or flattened spheres with

service. They provide an extremely relaxing

fillings. Chocolate sprinkle, coconut, munchkins,

environment to attract customers' attention

chocolate frosted, french cruller, apple filled

through shop design, decorating, and the

cinnamon, strawberry sprinkle, boston cream,

provision of comfy facilities such as tables,

chocolate, chocolate marble, original glazed,

chairs, and the internet. This is because of

and lemon sprinkle are among the various

OldTown White Coffee's desire to offer a

doughnut varieties available.

comfortable and welcoming environment for their customers, allowing them to feel at ease while enjoying meals and refreshing drinks in the café. Aside from that, OldTown White Coffee adds to the idea of a calm lifestyle. People can hang out at the café and spend their leisure time there. This is a great spot for customers to unwind and socialise with friends and family.

3.3) Amount of capital needed in becoming a franchisee.

Malaysian franchise company OldTown White Coffee

International franchise company Dunkin' Donuts

The cost of a OldTown White Coffee franchise based on

The cost of a Dunkin' Donuts franchise will vary based

model and the units desired. Firstly, the franchise

on the size of the store, location, and the number of

package total for kiosk is RM78,000 include franchise

units desired. The liquid capital required for opening a

fees for 5 years is RM40,000, training fees RM4,000.

Dunkin' Donuts franchise is RM125,000, the net worth

Secondly, the cost franchise package for kopitiam

required is RM 250,000 and the investment is

OldTown’s model is RM148,000 include franchise fees

RM217,300 – RM1,637,700. Plus, the franchise fee is

for 5 years is RM80,000 and training fees is RM12,000.

RM40,000.

The cost for kopitiam set-up only RM502,000. Next, the cost for franchise OldTown café is RM148,000 same with kopitiam but the cost for set-up such as loose

Dunkin' Donuts can open in non-traditional locations

furniture, KAP professional fees, kitchen equipment and

where customers may have few food and beverage

third party supply is RM652,000.

alternatives. The amount of money required varies according on the size and location of the venue.

OldTown White Coffee provide the option for open

Dunkin' Donuts also provides the option of opening in

franchise whether in kiosk, kopitiam or café. For kiosk,

kiosks and non-traditional venues such as airports,

franchisee can open in offices, petrol station, college,

public transport hubs, stadiums, hospitals, universities,

transport hubs, hospital and CVS-type locations. The

shopping malls, petrol stations, or convenience shops.

ideal size range are between 200 sq ft and 700 sq ft. Next, OldTown White Coffee offer franchisee to open kopitiam model in malls, airports, tourist spot, hospital and food courts. The ideal size range are between 1200 sq ft and 2500 sq ft. Lastly, OldTown White Coffee also offer café model with affordable luxury and beverage driven menu concept.

3.4) Knowledge and management skills needed to start franchises.

The biggest kopitiam restaurant chain and

Dunkin' Donuts has strong brand recognition,

iconic coffee shop in Malaysia is Oldtown White

fantastic franchisee support, and the potential

Coffee, franchisor must have some knowledge

for high profits, but joining the Dunkin' Donuts

and skills to join the franchise such as having

franchise requires a certain personality,

strong leadership, it aided in several milestones

knowledge, and good management skills, such

and would eventually add to franchise success.

as excellent interpersonal skills to provide premium customer service and communicate

Next, analytical thinking, interpersonal skills,

with corporate personnel. Furthermore, the

and an entrepreneurial spirit are required.

ability to make commercial decisions that are

These are the characteristics and behaviours

responsive to market changes.

that are required while talking with people. Interpersonal abilities are among the most sought-after'soft' abilities. On the other hand, a

If ready to open the Dunkin’ Donuts franchise

lack of interpersonal skills may result in

the important knowledge needed is know to

professional conflict with coworkers and

plans and oversees the professional

management in franchise.

development and advancement of the management team and crew personnel.

Besides, outstanding communication, presentation, and negotiating skill also needed

Next, we need to understands and handles

in OldTown White Coffee franchise.

compliance with federal, state, and local labour

Communication skills are important to the

regulations, as well as ensuring that the

success of the OldTown White Coffee franchise.

restaurant follows routine safety, cleanliness, operations, and checklists to ensure customer satisfaction and inspections.

Plus, franchisor must have extensive knowledge driving and executing business transformation.

Plus, the management skills needed are must

Also, OldTown White Coffee requires a business

have fast food industry experience, strong

management skills if want to join franchise.

organisational skills, and a desire to develop

Running a business successfully necessitates a

others, must be able to work in a high volume,

wide range of basic business knowledge and

fast-paced environment, must understand both

competencies in areas such as accounting,

food and labour cost controls, must have

personnel management, multitasking, and

techniques in strategic planning and driving

customer service.

sales, and must have excellent customer service standards.

.

Picture 1: Financial Report for OldTown Berhad in year 2017

es, other handise, OldTown ldTown et profit

Picture 2: Financial Report for Dunkin’ Brands Group, Inc. in year 2019

In 2019, the net income is RM997,066.27. It was excluded by some of the expenses which are occupancy expenses, advertising expenses, general and administrative expenses, depreciation and so on. Dunkin’ Brands Group, Inc. latest financial highlight for 2019 show a 3.55% increase in total revenues. Dunkin’ Brands Group, Inc. total assets increase by 11.82 in year 2019. Dunkin’ Brands Group, Inc. net profit margin……………………………………

3.6 ) Franchisor support provided by the selected franchise companies.

The OldTown White Coffee franchise is supported by

The first support provided by Dunkin’ Donuts is

a dependable business system, which will be made

Dunkin’ Brand Training program, the classroom or

available to all franchise owners. The franchise

instructional components of this training programme

management teams will be sent for training by

require at least 15 days to complete and they also

professionals from the OldTown White Coffee

provided online training. The majority of the training

franchise support team. Not only will managers get

focuses on the service and marketing side of the

in-house training, but they will also be directed

business in order to identify the relevant problem

through operations, including the establishment's

aside from the business processing and operation.

opening and the week before it opens. Through monthly meetings, newsletters, online and phone

Plus, the important is Dunkin' Donuts has extensive

help, and conferences and seminars, the support

Franchisee training programmes and support from an

staff provides continuing assistance.

experienced field team such as extraordinary training programmes, world-class product innovation leading

Next, the support provided by OldTown White

to a diverse and customizable menu, comprehensive

Coffee are location assessment, supply chain, profit

operating systems, design and construction assistance,

and loss account simulation, set up and opening

operations and marketing support, ongoing business

support, recruitment consultation, advertising and

consultation and marketing programmes.

promotions initiatives, supervisors and crew training, on-going consultation and performance monitoring, desing and construction and comprehensive franchise system with on-going upgrades support.

4) CONCLUSION

In my point of view, I would choose Dunkin’ Donuts as franchise business because it is more famous food and beverages industry compare to OldTown White Coffee...