Lesson 1 Media Environment ,Understand, Distinguish PDF

Preview

Summary

Lesson 1MediaEnvironmentLearning Objectives: Understand who the millennials are and who they are perceived; Distinguish the difference between millennials from other generations; Know how the millennials control social media; Be aware of the effects of the internet to us humans; Know how technology ...

Description

Lesson 1 Media Environment Learning Objectives: • Understand who the millennials are and who they are perceived; • Distinguish the difference between millennials from other generations; • Know how the millennials control social media; • Be aware of the effects of the internet to us humans; • Know how technology affecting us humans and the world; and • Be informed on how technology has changed overtime.

Millennials and the Rise of the Information Society What is the age bracket of the generation? It is a common misconception that the millennials are simply the latter part of the generation. Most people believe that even if you are born in the latter years of the 90's (up until year 2000), you're technically a millennial. Pew Research announced as of 2018 that you can only use the label millennial to those who were born between the years 1981 and 1996. In today's time 2020 they are the ones who age 24 to 38. The Millennial Personality: Other generations on Millennials Personalities every generation has them. These young adults, which are the millennials, making their way into a new stage in life which is adulthood at a start of a new millennium have begun to change. They shape and construct their confidence, self-

expressiveness, liberation, and their minds that are very much open to change. Compared to other adults or the other generations, their ethical perspective and racial perspective are more diverse. They have become less religious or spiritual. Study says that they are less likely to serve in the military. However, they are towards the path of becoming the most education generation in American History. On the road to become the most educated generation, 39.6% were enrolled in university or college as of 2008, according to research. Manners wise, millennials are on good terms with their parents. Despite the media labelling this generation as politically disengaged, millennials were one of previous American President Barack Obama's supporters in 2008 with a two-to-one ratio. Millennials are known for being, as the older generation says, self-centered. According to Jos Ortega, the chairman and CEO of Havas Media Ortega wherein anthropologists study millennials, the foundation of millennial decision-making is "I want to do things on my own terms". Millennials have a perspective in life where in whatever decision they make, it must be their very own. Despite failure, based on the decision it's alright, it's my decision, they will abundantly accept the consequences and go on with their lives. After all, it was their decision and they will learn from it Millennials developed their minds all through the electronics field and progressively constructing their way to make social life in social networked world. This generation has established the most attention when it comes to trades and merchandises of many various products and deals due to their countless needs. At this kind of situation, millennials are inclined to tolerate huge differences. Being raised in an era of people believing the quote "follow your dreams" are making the mind of these people positive and are more likely to be confident regarding to their works and progresses in life. On the other hand, the confidence of the millennial's generation has exponentially fading away due to narcissism arid issues with oneself. But based on the research, they are proven to be more optimistic rather than the other late generations regardless that they are the first generation (ever since the Silent Generation) to be able to be more effective and fortunate than their mothers and fathers. Many millennials experienced educational institution with a certain field, only to discover that they will soon be employed with an unrelated field or worse, unemployed. They are lucky if they could finish post-secondary education and afterwards, employed with the particular field they have taken in college. Although the said generation has been considered, and categorized as lazy, study has already proven that people in this era are encouraged to work on things especially if it interests them. They comprehend value to the little things that show significance to them as an individual. Millennials have to see it as an important matter before they put effort and value to it.

The Image of Millennials It is not a secret that the older generations do not hide their distaste with the millennial generation. They have called the millennials killers of the industry, judging them with their outlooks when it comes to marriage, career path, and simply their perspective in life. Although people often see just the other side of Spectrum, millennials have created movements that changed a lot. Good things or bad things, however you want to see the generation of the millennials, they are still the future leaders of the country, in business, and society in general.

Adapting to New Technology What is the New Technology? It is no secret that technology has ghastly evolved over the past few years. From the means of communication to transportation, it's unbelievable oh how far we've come. Any set of progress in techniques which offers significant help over the created technology for a given process is a new technology. Whether it is a new invention or an innovation of a previous work, as long as it new application of a scientific knowledge for practical purposes, especially in the industry, it is new technology. Millennials on SocialMedia Millennials for the last ten years have gained a massive increase of popularity when it comes to social networking online with common users collectively counting in millions. Both males and females have an equal amount of using the social network and no difference has occurred regarding nationality and race. Millennials today are the biggest and leading generation in the world and it developed its way to the top with innovation and technology by their side helping them in terms of media stands and putting them in place where they get hooked with regard to social media habits. Cell phones, laptops, and televisions are the examples of technology that they most often get addicted with. New and advanced technology are in disguised as a fashion trend where millennials are digging their way to have it simply because it is practiced and made to .be addictive. They are so good with their multi-tasking capabilities that they can work on school, assignment on their computer, and do research at their tablet all while taking notes; and later that day, they will sit in front of the television to watch a movie and at the same time, chatting or texting a friend on Facebook from their phones or laptops. Researches have certain reports that millennials are more skilled and capable of doing multitasking compared with the older generations.

Social Media on Millennials Social media has become more developed and approved by most of the people regarding trends and style. It is the most used way as of today for interacting and communicating globally. Researchers have explained that the social media have so much to benefit people from. Therefore; it is examined as one of the best examined learning devices that mends to tine people's talking and communicating skills and knowledge. According to Kavitha & Bhuvaneswari, it is found to act as a main social influence when it comes to social media that affects the personal life of the users. The conflict of Millennials to social media with their cell phones discharges a chemical that is called "dopamine" that when an individual gets a notification; it will make him/her feel good and better. They express their emotions through social media because they are expecting a response from others and that is what makes them feel good. Dopamine is the exact same chemical that makes people feel good when they smoke and drink so in other words it is indeed, extremely addictive. An entire generation that has access to an addictive chemical-called dopamine through social media, after technologies like cell phones and computers as they are like going through the pressure of teenagers. Some millennials discover by accident the shocking effects of dopamine to help them manage the tensions and anxieties of puberty but unfortunately that becomes a bad example of growing up as an adult. Scientist who conducted certain experiments on many different societies made them noticed that people who spend extra time on their screens doing Facebook, Twitter, Instagram, etc. experience higher rates of depression less than to those people who spend less time on social media. In fact, there is nothing wrong with social media and cellphones but it is the imbalance of using it and spending a lot more time than being productive for the day. The example of this imbalance usage of social media is when people are sitting in a meeting with important people where you are supposed to be listening to and speaking With then you the started using cell phones instead of doing urgent things, and the fact that people' cannot put it away is because they are addicted to it. Another example is when a person wakes up and starts to check his/her phone firstly in the morning before saying good morning; to his/her love ones only shows that people who experienced this show signs of addiction and like all addiction, sooner or later will destroy relationships, cost time and money and will make a life miserable.

The Many Forms of Social Media It has many forms of diversity of technology enabled activities that includes blogging, social gaming, photo and video sharing, business and social networks, virtual worlds, reviews and many more. Government, private sector, politicians, and international and local celebrities make use of social media to engage with constituents, customers,

voters, and avid fans. For individuals, the use of social media is for family, friends and extended family that use various applications to look and search for opportunities on their career, search people world-wide with their interest, likes, and share thoughts, feelings, insight, and emotions, and engage in the activities of virtual social network. For businesses, the role of social media is crucial tool that used some companies as a platform to find and engage with customers, consumer trends, offering good customer service or support and even drive sales through advertising, marketing and promoting their products. The significant role of social media is helping the business to facilitate the communication with customers, ability to collect information from the customer to focus on the marketing efforts and research, enabling the merging of social interactions on ecommerce sites, helps in promotion products and services according to targeted in distribution, exclusive sales and .coupons tb would-be customers, and timely that- helps to build customer relationships through loyalty programs linked to social media.

Real World Example There are positive and negative sides of social media-that may use in any point of platform features, equating its overuse that leads to an addiction and contributes to absentmindedness, stress, and jealousy. The figures for the most popular social media websites as of January 2019, are as follows: • 2.27 billion users of Facebook • 1.9 billion users of YouTube • 1.5 billion users of WhatsApp • 1.3 billion users of Facebook Messenger • 1.08 billion users of WeChat • 1 billion users of Instagram • 803 million users of QQ • 531 milliom users of QZone • 500 million users of Douyin/Tik Tok • 446 million users of Sino Weibo

Millennials' dependency on the internet Almost everyone in today's time uses technology. Whether it is for the means of

communication to usage of machines to building fire, that is technology. With the century we are currently living in with technology surrounding us, technology has helped us in our daily lives. It is difficult not to use technology. But the biggest group of people who uses social media or the internet in general are the millennials. There are a. lot of ways that we can say that millennials are dependent or even obsessed-as the media perceive it to be on technology.

Information gathering If you were to ask someone if he/she would prefer to go to the library or the internet, it would probably be the latter. Millennials rely on the internet for gathering any information. When surveyed, about 88% of millennials receive or get news from Facebook, a big and famous social media platform. Another report says that they get their daily news from Twitter, Pinterest, Reddit or Tumblr, which are all social media sites. About 13% use Twitter, 10% use Pinterest, 8% use Reddit while 7% use Tumblr. With the number of accessible information in the internet such as google and Wikipedia, they could access all the information they want.

Navigation and transportation are a lot of applications that can help you navigate such as Google Maps and Waze. They help you not only to get around the area but even give you multiple directions for shortcuts and traffic updates so that you'll know what's the best route to use. Transportation has been made easier when it comes to commuting. There are applications that manage bus transports so that you'll know their routes and what time they would arrive. You can even get yourself a cab over your smartphones with the use of Uber or Grab. Communication The millennials or generation y are more globally diverse compared to the previous generations. They have friends and families all over the world. Nowadays, only few use landlines since phones have drastically evolved to smartphones. Messaging apps such as Messenger and Skype are already used. They are free, all you need is internet connection.

Education

It is amazing how technology has evolved. Today, you can already learn and study via your computer. There are already online schools where in they will give you books and activities so that you won't need to leave your home. In the Philippines, we have AMA and South Ville, and that is just two out of the many. Not to mention, with the existing pandemic, PUP is also utilizing the internet as a medium of teaching and learning.

With every click we make in everyday that we surf the web, Google and other companies collect information and feed us advertisements. It's an economic ploy to drive us to distraction and they gain money. It can be those ironic things wherein you benefit and yet you don't. With the help of technology, every day's duties have become easier. With your smartphones, you may be able to recall your list of things to do and where you need to go. It has become easier to communicate with someone in a different place whether that person's miles to thousands of miles away. With just a few clicks, you can already find the information you need instead of going around the library for hours. If s less time consuming and yet the abuse of people who use it disrupts it all. The internet has made us lazy, like mentioned above, the incapability of reading lengthy books or articles from being able to. There are times wherein people do not want to think for themselves and just rely on search engines such as Google. Research says that the internet has made us impatient as well. As nature goes, as a new generation enters, they get more and more impatient. Microsoft has recently discovered that people are suffering from a decline or decrease of attention span. Now, we have an average of eight (8) seconds of attention span. A study by Jampp has found out that our attention span declines by 88% every year. Just like everything else, if there's a good side there will be a bad side. Though technology has been praised and criticized at the same time, we can still all say that we are thankful that it continues to evolve. Overview of New Technological Development How technology changed the world Technology changed the education system. Education and learning approaches were changed by the technology the first time IBM was introduced as the first personal computer back in 1981. People knew from the start that technologies will grow vastly because of how technology progresses, and because of people's dissatisfaction in the advancement of technology. Some of the best schools were built but unfortunately, these institutes were far-flung from the homes of some and that was not motivating in

some ways. So because of that, technology once again found an answer and that is to provide online schools. Anyone nowadays can have a degree online just by operating his/ her computers with internet.

Technology changed the methods of communicating Technology today has created many various types of application in terms of doing communication online. Before technology era began in the 8th century, letters and written emails were the first kind of communication. In 1897, radios for communicating were invented and in 1916 were the first and longest timeconsumed radio broadcast. Today, radios are no longer used by most people due to the popularity of mobile phones, computers, and even a video conferencing tools. The advantage of doing the communication online is that it is constant and fast, and easy and known as the quickest way of communication. In the past, a hand-written letter takes up to a span of 10 days to get hold of the information written inside the letter. Social media nowadays are the most ranked tool for communicating and interacting because of its many benefits.

Technology changed people's health. There are both positive and negative effects of technology in the health of the people. These days, health care services and technologies used in checkups are more developed than the previous generations. But the reason due to the inventions of these are also because of the thought that people are abusing the use of technology in their daily lives. What is the new technological development? Artificial Intelligence Artificial Intelligence or known as Al is the replication of machine's intellect and a human intelligence. Some art or applications of an Al includes its expertise on systems, speech recognition, and its very own machine vision. Artificial Intelligence (Al) has two categorizations either weak or strong. An Al which is categorized as weak is called the narrow Al and its system is intended and qualified when it comes to an actual task. An example of this is the Apple's voice named Siri. A strong Al on the other hand, is called as the artificial general intelligence. It is capable of reacting upon human cognitive abilities and it is strong enough to discover a solution without the intervention of humans.

3D Printing 3D printing is correspondingly known as additive manufacturing because printing in 3D does not let it eliminate materials, in fact it adds more of it sheet after sheet. But for you to print a 3D object, it has to have a 3D model of a certain object to be able for the 3D printer to project the exact result of it.

Google Glass Augmented Reality or also known as AR has made its way to be included in the lives of people in terms of virtual experience and even education itself. Users can download applications to it and can now view feeds on social media, text messages, and maps that can navigate the actual location of the user using GPS.

Oculus Rift Games nowadays have stepped up with Virtual Reality with the help of the Oculus Rift. This 3D headset will make the users feel the impression of being inside the own video game itself. In the virtual world of the Rift, with ultra – low latency, you could turn your head around to sight the inside world of the game in a high-resolution display. How much has technology changed over the time? It is clear as day how technology has evolved. From building fire for light to light bulbs to telegrams to online communications platforms, technology has changed a lot over the time. Communications During the old days, you had to send a letter or a telegram to communicate with someone miles away from you. This may take days and days before it arrives at your doorstep. For checking, you had to trace where the letter had been sent and if the opposite or correct person received it. Errors such as the letters getting in the hands of the incorrect...