marketing mix sample survey questionnaire PDF

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Summary

The four Ps of marketing are the key factors that are involved in the marketing of a good or service. They are the product, price, place, and promotion of a good or service. Often referred to as the marketing mix, the four Ps are constrained by internal and external factors in the overall business e...

Description

Factors that can affect the buying behavior of the existing/potential customers of NineTea° Product 1. Introducing new milk tea flavors will make me buy your product. 2. New packaging can influence my buying decision. 3. The product taste affects my buying decision. Pricing 1. Giving discounts affects my buying decision. 2. Giving promos will make be buy your products 3. I buy milk tea products regardless of their price. Place 1. I like it when the decoration of the store is appealing 2. I am more likely to buy when the store ambience is relaxing 3. The physical store appearance can affect my buying decision.

Promotion 1. Having a business page. 2. Using social media for marketing the products. 3. Giving flyers.

ADDITIONAL QUESTIONS (HOPE IT HELPS!) For the Existing Customers: 1. How long have you been purchasing our products? 1-4 months 5-8 months 9-12 months 1-2 years 2. What factors affect your buying decision? Product Quality Packaging Taste Promotion Price

3. What purchasing method do you prefer? Buy online, pick-up-in-store Dine-in Takeouts Deliveries 4. What payment method do you prefer? Cash Cash on delivery Online payment 5. What kinds of activities do you engage in? Uno cards Chess game Scrabble Reading books 6. What kind of promotion appeals more to you? Free tasting Social Media Advertising (Facebook, Twitter, Instagram) Traditional Advertising (Flyers, Magazines) Loyalty Programs 7. How satisfied or dissatisfied are you with the following? Very Satisfied Product Quality Employee Courtesy Product Taste Speed of Service Cleanliness of the Store

Satisfied

Neutral

Dissatisfied

Very Dissatisfied

Pricing of the Products The Packaging...