Mass Media as an Agency of Education PDF

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Because of the rapid development of information technology in the twentieth century, we now have the multimedia systems that are so essential to our comprehension of today's world. New forms of socialisation and identities, both personal and collective, are being created thanks to multimedia. Techno...

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Mass Media as an Agency of Education Because of the rapid development of information technology in the twentieth century, we now have the multimedia systems that are so essential to our comprehension of today's world. New forms of socialisation and identities, both personal and collective, are being created thanks to multimedia. Technology and networks have made it easier for people across the country and the world to communicate. The media that allows people to communicate with each other in real time has far-reaching educational implications. Media serves a number of important roles. In today's world, the media may be the most important tool for socialisation, acculturation, and the spread of knowledge among educational institutions. For both children and adults, educational and non-educational media have found their rightful place. The media appears to have a lot of potential for helping people of all ages gain useful skills, knowledge, and attitudes. Knowledge can now be collected, processed, and disseminated more effectively thanks to the rapid advancement of information technology in the last quarter of the twentieth century. The advent of mass communication systems ushered in a paradigm shift in human behaviour when it came to acquiring knowledge. Close-up televised images of the moon and other intergalactic bodies are provided by cameras mounted on space shuttles. The transmission of television shows from one part of the world to another has become commonplace. Weather and other types of information from all over the world are readily available in India thanks to SITE (Satellite Information Television: Experiment). As with educational broadcasting computer networks, e-mail has revolutionised the way people acquire and process information. Computer discs, for example. In both formal and informal settings, educational television, or ETV, has proven to be a persuasive and effective teaching tool. Because of the rapid advancements in information technology, many previously isolated regions may now be connected to the entire world,

opening up new opportunities for scientific research and development. To reduce the brain drain, it will make it easier for researchers from developing nations to work in their own countries by providing access to an international database and virtual labs. Society's Response Recorders, radio, TV audio and video recording systems, computers, cable and satellite broadcasting, and other twentieth-century inventions have not only added a technological dimension, but have also had a significant economic and social impact, according to the Delors Commission (P-169) Cost-effective and well-miniaturized are the hallmarks of most of these technologies now. More and more people in developed countries as well as those in industrialised countries have access to them. With the help of satellite transmission in India, information and knowledge that would have been out of reach for rural communities in hilly or zibal areas are now available to them. As it turns out, the government has provided each village with a radio or television. different schools and panchayats In order to ensure that this information and technology reaches as many people as possible, the government is working hard to spread the word. Slowly but surely, the isolated village's exposure to the outside world will bring about mental and behavioural shifts that will aid in social development and cultural enrichment. Using the Media and Public Awareness to Help Your Community As a result of the development of information technology and communication, people in remote rural areas can improve the quality of their personal and social lives through the generation of information. People in rural areas can gain a better understanding of and appreciation for the influence of physical, biological, social, educational, and cultural factors on their own lives by participating in distance education programmes and improving communication. Media's Educative Potential

Media systems based on modern technology are a powerful tool for education and development in a learning society like India, which has a population of one billion people. It has a wide range of applications that touch on nearly every facet of a person's private and public life. One way to look at it is that all of these uses of information technology have one thing in common: they all have an educational impact on people. Today's media serves a variety of educational purposes, both in formal and informal educational settings. Individuals and groups can both benefit from media in education. When it comes to non-formal education (Distance Learning Mode), information and communication technologies (ICTs) are becoming increasingly important. Individual learning paths can be created for each student using computers and multimedia systems, allowing them to progress at their own pace. Because of its ability to store large amounts of data, including audio, video, and text, the compact disc (CD) technology plays a unique role. Using interactive media, students can ask questions and look up information about themselves. It's been found that students who struggle in the traditional educational setting are more likely to showcase their strengths and demonstrate a greater level of motivation and curiosity when learning in an informal setting. Ultimately, it is important to stress that the development of these technologies is not meant to replace textbooks and teachers. Each child's education has a specific role for them to fill. Despite the fact that textbooks are no longer the only teaching and learning tool, they still hold a prominent position. Teachers use them to illustrate lessons, students use them to review lessons, and students gain independence by using them. These new teaching methods do not diminish the importance of teachers, but they do provide them with an opportunity that they must seize. True, today's teachers can't be viewed as the only source of knowledge that they can teach their students. They become part of a shared knowledge base. The role of the teacher has undergone a significant shift as a result of the advancement of these technologies.

In addition to teaching students how to learn, teachers are now expected to help them learn how to find and evaluate information. For him, mastering the teacher's proficiency is like learning a new language....