Mass media PDF

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Summary

Notes on Mass media. Class taught by Beth Jaworski....

Description

Name Mass media Definitions

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Social media & news

Forms of communication designed to reach and influence large audiences Niche media: Forms of communication geared to a narrowly defined audience.

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2/3 americans get their news on social media

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Consolidation of news media ownership by major corporations - In 1980s, 50 corporate owners, by 2014 there were only 6. Proliferation of news sources – but what about accuracy and reliability? Focus on sensational events rather than in-depth analyses of ongoing events or issues (exception is sources that don’t depend on advertising revenue) May be biased (in words and/or images)

    News media and science  

News coverage of scientific research may contain inaccuracies, misleading statements, or hyperbole. News coverage may reflect the biases of the governemtn (e.g., downplaying the effects of agent orange) As with all news, claims should be evaluated critically, including reviews by other experts in the field. - Example: retraction of Lacour’s study at UCLA, published in science.

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Media Literacy: The ability to understand and critically analyze the influence of mass media

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Framing generally understood as the ways in which meaning is imposed on a particular event, issue, or situation (different than agenda setting or priming in the media) Frames can be coaxed, flattered, affronted, and threatened… motive and intent are involved, and their imputation helps select which of the carious frameworks of understanding is applied. And that ambiguities in events/situations are resolved with framing because they not only address, “what could be going on, but also which one of two or more clearly posslible things is going on. Not about what is said as much as how it said.

Media literacy

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Frames in thought: way in which an individual processes an issue or event and in turn, how her or his perception of the event or issue shapes attitudes, beliefs, and opinions.

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Frames in communication (media frames): refer to how a speaker(e.g., political elite or media outlet) determines which aspect of an issue or event to highlight for an audience.

Frames in thought vs. frames in communication

LA Times and CNN

CNN – Evan Perez, Mark Morales, and David Shortell LA times – Eli Stokol Evan Perez – Senior Justice Correspondent based in Washington Eli Stokols – White house reporter based in the LA times Washington D.c., bureau.

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