MGT-489-BHJ1 - These are the SWOT analysis PDF

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Summary

These are the SWOT analysis
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Description

Overview Manchester United is one of the most efficient professional football club of UK which plays in the premier league. The club was formed as Newton Heath L&YR F.C in 1878. The club has faces tremendous transition since then till 2005 when Malcom Glazer took the club by acquiring 90% stocks. The consequences of the acquisition were immense

Vision Framework Strategic Intention: Being the best football club in the world by being consistently successful. Mission: Their mission is to become the most powerful yet successful sport teams in the world. Hence their priorities were to upgrade the financial performances along with their sport performance for the best recognition. Core Values: keeping the whole team out of discrimination, building strong unity within each player and the manager of team to keep the team efficient. Hence   

Strong Unity Effective Team work Eliminate impartiality

Core Purpose: Their purpose was to ensure maximum quality to entice the young generation and to create and phenomenal recognition in the football universe all across the world.

Goal To enhance their performance their goal was to create strong financial operations such as increasing revenue and profitability. All these goals were to leverage their brand, their global community and their total marketing campaigns for the being the best football club ever!

Strengths

External analysis

1. 2. 3. 4. 5. 6. 7. 8.

Internal Analysis

9. 10. 11. 12.

Strong Brand Image Global recognition Greater logistics Strong Stalwart team performance Quality Merchandise Good Coach Effective sponsors Constructive media coverage Strong marketing effort Strong brand loyalty High range of sale of tickets High fan loyalty

Weakness 1. Low expenditure for players and higher expenditure for stadium facilities and cost. 2. Revenue is not good enough to pay high debt (540 euros) 3. Profitability is not good enough 4. Recent team performance is poor and no wining

13. Great distribution channels/ Strong dealer community 14. Old Trafford stadium: capacity over 75,000 15. Good Returns on Capital Expenditure Opportunities

Opportunities Strength

1. Technology developments can lead operations to be automated to reduce cost 2. Tapping into more global fan bases. 3. More advertising and brand visibility would help build on positive brand equity. 4. Increasing popularity in Asia 5. Use of social media to promote its products and services, interact with customers and collect feedback from them. 6. Increased globalisation will allow Manchester United to extend its operation to other countries, making use of the opportunities that lie in these markets. 7. The governments’ reduction in tax rate is beneficial for Manchester United plc as a lower amount would be expensed out as a tax. Threats

1. With the strong brand image and their opportunity for the media could leverage their dominance in building strong brand. 2. Hence broad cast revenue would grow from a result of highest broad media coverage through TRPs 3. Their brand loyalty and extensive merchandise with constructive logistics will help them to bring in more market segment in different countries. 4. Their Consistent achievement can result in interested sponsorship and also can evaluate their current business structures. 5. Advertising, effective sponsorship, better marketing campaign along, good team along with famous coach can raise their opening for higher sponsorship.

1. Player transfer cost is high 2. Salaries and wages are high 3. Emergence of domestic competitors 4. Strong competition 5. Good quality players are sold to competitors 6. Well saturated market 7. Losing sponsorship contracts 8. Players are overvalued 9. Emergence of Replica Merchandise or counterfeit

Threats Strengths

consistency. 5. Coordination among players and management is poor. 6. Gain is decreasing

Opportunities Weakness

Threat Weakness

products 10. Vulnerabilities in business causes an obstruction in game spirit.

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