Mini Case for SM exam - abc PDF

Preview

Summary

abc...

Description

Mini Case

Alyssa a Mcdornalds unit manager in a city with many ‘Senior’ citizen, implements a $0.9 cents for breakfast promotion on the last Monday of every month for those 55 years and above. Evaluate her current strategy 5W1H Who – 55 and above Where – Her outlet When – Last Monday of the month Why – why is she doing? How – how can she achieve?

Answer: Why did she come out this strategy? (7 reasons) Analysis lead to objective lead to strategy Alyssa saw an new opportunity of targeting new 55 years old this is an new market as 55 years old is not McDonald targeting this will be a new market McDonald targeting. This is her Market Development strategy. The promotion is an tactics to attract the new target market as they never come to McDonald outlet before therefore she came out this tactics to increase the awareness of McDonald. After created the awareness we hope that the ‘Senior’ will come back and eat our breakfast with non-promotion price the hit rate of 20% that hope that they will return for this it can help to increase the market shares as Alyssa able to attract new customer that McDornald never target. The reason of choosing last Monday is because most of the elderly will go out on last month of the week as they need to go out and collect their pension. A lot of senior will take care of their grand children, children like McDornald it can also help increase bonding.

It can help to re-position McDornald as now they are an pioneer as fast food company target ‘Senior’ which other fast food didn’t. Now McDonald is pioneer.

Free publicity as they targeting elderly as they create buzz in the city. Pre-amtive tactics.

Alyssa have come out very good strategy, which help to increase brand awareness.

Look upwards (it can help derive the answer)...