Mktg 3104 - Distrib Mgt (Online) - Syllabus r1 PDF

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Syllabus for 3rd year marketing students...

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CENTRAL PHILIPPINE UNIVERSITY COLLEGE OF BUSINESS AND ACCOUNTANCY Jaro, Iloilo City, Philippines

COURSE SYLLABUS Mktg 3104 – Distribution Management (Full Online Learning)

Vision A university committed to Exemplary Christian Education for Life (EXCEL) and responsive to the needs of the total person and the world. Mission The mission of Central Philippine University is to carry out a program of spiritual, intellectual, moral, scientific, technological and cultural training and allied studies under influences which strengthen Christian faith, build up character and promote scholarship, research and community service. Institutional Outcomes (IOs) In three to five years after graduation, graduates of Central Philippine University shall: 1. Practice professionalism with integrity and demonstrate Christ-like character. 2. Demonstrate patriotism and be law-abiding citizens 3. Use responsibly God-given talents, skills, and resources to promote well-being and productivity of communities and society. 4. Demonstrate technological competence in the practice of profession 5. Demonstrate continuous effort to grow professionally Program Educational Objectives (PEO) and its Relationship to CPU’s Institutional Outcomes PROGRAM EDUCATIONAL OBJECTIVES (PEO) Within two to five years, graduates of Bachelor of Science in Business Administration should be able to: a.

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Assume supervisory and/or managerial responsibilities that demonstrate Christian values within their organization.

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b. Pursue lifelong learning through professional development or graduate studies, research, or other scholarly activities in business and management. c.

Manage a business with good governance and social responsibility practices.

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Program Outcomes (PO) for BSBA and its Relationships to BSBA Program Educational Objectives (PEO) BSBA PROGRAM OUTCOMES (PO) PEOs a b Graduates of Bachelor of Science in Business Administration should be able to: a. Perform the basic functions of management such as planning, organizing, staffing,  directing, and controlling. b. Apply the basic concepts underlying each of the functional areas of business and  employ these concepts in various business situations. c. Select the proper decision making tools to critically, analytically, and creatively solve  problems and drive results. d. Express oneself clearly and communicate effectively with stakeholders both in oral and   written forms. e. Apply information and communication technology (ICT) skills as required by the   business environment. f. Work effectively with other stakeholders and manage conflict in the workplace.  g. Plan and implement business related activities.  h. Demonstrate corporate citizenship and social responsibility.  i. Exercise high personal moral and ethical standards and Christ-like character in one‟s  profession or business operation. j. Analyze the business environment for strategic direction.  k. Prepare operational plans.  l. Innovate business ideas based on emerging industry.   m. Manage a strategic business unit for economic sustainability observing good   governance, social responsibility, and ethical and Christian business practices. n. Conduct business research. 

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Students are strongly encouraged to take advantage of instructor’s consultation hours for help with coursework or anything else connected with the course and their progress.

Date of Effectivity:

Revision No. 2

Checked by: Prepared by:

Approved by:

1st Semester: 2020 - 2021

Revision Date: November 2020

ERNESTO III YS JARDELEZA

CARMEN N. HERNANDEZ Chairperson, Dept. of BA

LORNA T. GRANDE Dean

Page 1 of 6

Course Information Course Code Course Title Course Description

: Mktg 3104 : Distribution Management : This course focuses on the creation and management of „Marketing Channels‟ with the goal of getting a vast array of products and services from all over the world to different customers in the most effective and efficient way possible. Developments in these „channels‟ have increased customer expectations. The marketing manager is tasked with meeting these expectations, creating satisfaction and loyalty in the long-term.

Pre-requisite Credit

: : 3 units

Class Schedule

Lecture: 3 units

Lecture: 3 hours per week

Time: [T3] 9:00 – 11:00 AM

Day: M-F Room: Online

Instructor Name: Ernesto Y.S. Jardeleza III Office: Dept. of Business Administration (033) 329-1971 (to 79) Local 1070 Email Address: [email protected]

Rm: OV109

Tel. No.:

For consultation: Send an e-mail, and we will set-up a Zoom Meeting. Other Teacher(s) teaching the course Name: N/A Course Coordinator:

Consultation Time/Day: N/A

Consultation Time/Day: Same as above

Rm:

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Course Outcomes (CO) and Relationship to Program Outcomes (PO)

Course Outcomes (CO) After completing the course, the student must be able to: CO1: Explain the core concepts of marketing channels and its strategic importance in the larger field of marketing. CO2: Incorporate behavioral processes in marketing channels for strategy formulation. CO3: Apply a strategic framework to design key channel management decisions. CO4: Develop a channel strategy based on the seven-phase channel design paradigm. CO5: Design a marketing channel based on the proper selection of channel members. CO6: Contrast market dimensions and understand how they influence channel design strategy. CO7: Analyze and use comprehensive motivation strategies for maintaining the marketing channel

Program Outcomes

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Students are strongly encouraged to take advantage of instructor’s consultation hours for help with coursework or anything else connected with the course and their progress.

Date of Effectivity: 1st Semester:

Revision No. 2 Revision Date:

Checked by:

Approved by:

Prepared by: Page 2 of 6

2020 - 2021

November 2020

ERNESTO III YS JARDELEZA

CARMEN N. HERNANDEZ Chairperson, Dept. of BA

LORNA T. GRANDE Dean

Course Design:

Time Frame

Desired Learning Outcome

Textbook/ References

Course Content/ Subject Matter Orientation 1. CPU and CBA Vision, mission, and objectives 2. Overview of the course, general outcomes, requirements, class policies, and grading system

CO1

Multi-Channels The Marketing Channel Specialization and Division of Labor 4. Contactual Efficiency Module 2: Behavioral Processes in Marketing Channels 1.

CO1, CO3

CO1, CO3, CO4

Assessment Task

Assessme nt Tool

CPU Student Handbook

Module 1: Marketing Channel Concepts 1. 2. 3.

CO1, CO2

Teaching and Learning Activities

The Marketing Channel as a Social System 2. Conflict in the Marketing Channel 3. Power in the Marketing Channel 4. Role in the Marketing Channel Module 3: Marketing Channel Strategy 1. Channel Strategy Defined 2. The Role of Distribution in Corporate Objectives and Strategy 3. Channel Strategy and the Marketing Mix 4. Channel Strategy and Designing Marketing Channels 5. Channel Strategy and Selection of Channel Members 6. Channel Strategy and Managing the Marketing Channel 7. Channel Strategy and the Evaluation of Channel Member Performance Module 4 – Designing Marketing Channels 1. 2. 3.

Channel Design Overview Channel design engagement The Paradigm of Channel Design Decision Making

Rosenbloom, Bert (2016). Distribution Management, Philippine Edition. Cengage Rosenbloom, Bert (2016). Distribution Management, Philippine Edition. Cengage

Rosenbloom, Bert (2016). Distribution Management, Philippine Edition. Cengage

Rosenbloom, Bert (2016). Distribution Management, Philippine Edition. Cengage

MIDTERM EXAMINATION

Students are strongly encouraged to take advantage of instructor’s consultation hours for help with coursework or anything else connected with the course and their progress.

Date of Effectivity: 1st Semester:

Revision No. 2 Revision Date:

Checked by:

Approved by:

Prepared by: Page 3 of 6

2020 - 2021

November 2020

ERNESTO III YS JARDELEZA

CARMEN N. HERNANDEZ Chairperson, Dept. of BA

LORNA T. GRANDE Dean...