MPU3343 Chapter 4 PDF

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Chapter 4: The Roles of CSRAdvantages of the roles of CSR for Economic Development:  provide job opportunities,  procure goods locally,  support local initiatives, and  invest in communities.AirAsia, An entrepreneur of minority&nbs...

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Chapter 4: The Roles of CSR    

Advantages of the roles of CSR for Economic Development: provide job opportunities, procure goods locally, support local initiatives, and invest in communities. AirAsia, An entrepreneur of minority ethnic groups was able to promote the goodness of a traditional therapy to the outside world. The existence / success of a business creates more jobs for the people of the community. At the same time, local herbs are processed and packaged into products that can gain trust from consumers.

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Advantages of the role of CSR for sound employment attract, retain, and maintain a happy workforce as well as be an employer of choice. Google has set forth a sound employment practice to not only attract employees to work for them but also to be an employer of choice. They do have an impressive work culture that can retain and maintain a happy workforce. Advantages of the role of CSR for workplace safety and environmental management Shell takes strict measure to ensure the safety of everyone who is in their premises. Anyone who works or visits no matter if it is permanent or just a short visit has to go through the Shell HSSE video. It is important for Shell to implement the life-saving rule policies as the business operates on high-risk activities. Advantages of the role of CSR for Customer Safety and Liability Air Asia Foundation encouraging its staff to be observant and vigilant in identifying suspicious situations that may involve human trafficking. Therefore the Know the Signs initiative is very much relevant as it is a fact that victims have transported through Air Asia flights. Air Asia has started this initiative to make known its role in combating human trafficking. The role of CSR for Ethical Marketing and Company Liability It is important for businesses to carry out ethical marketing as more and more consumers are wellinformed or are able to obtain information easily. Customer sentiments and emotions play a huge role in how they react to businesses or brands. This means consumers may support a business / brand based on what they feel or think how the business treats their customers. The good news is even if a business which has had a bad reputation will be able to turn around should the consumers change their mind about that business or brand. This is where CSR comes in and play its role....