Nutrition 2600 - Food Labelling PDF

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Food Labelling assignment rough draft, when completing it and passing it in you must include more information....

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Assignment #1: Food Labels 1. Central Dairy sells two types of chocolate milk, “Central Dairies Partly Skimmed Chocolate Milk” and “Central Dairies Low Fat Partly Skimmed Chocolate Milk”. The Low Fat Chocolate Milk is marketed to be “healthier” than normal Chocolate Milk, containing 50% less fat than Regular Chocolate Milk. The nutrition claims stated on both cartons are a nutrient content claim. Nutrient content claims are used when you want to decrease or increase the amount of a certain nutrient. The claim “Low Fat” can be used on foods that are reduced in fat and claims with “excellent source” can be used on foods that contain a high amount of a nutrient. The claims made on the Low Fat Chocolate Milk and Regular Chocolate Milk cartons are supported by the data in the Nutrition Facts Table, the low fat carton states “50% less fat than Central Dairies Regular Chocolate Milk” and the regular carton states “excellent source of calcium”. The Nutrition Facts Table for Regular Chocolate Milk claims there are 5 grams of Fat per ½ cup as well as 30% of your Daily Value of Calcium, which is considered “a lot” thus being an “excellent source of calcium”. The Nutrition Facts Table for Low Fat Chocolate Milk claim that there are 2.5 grams of fat per ½ cup, 50% less than the fat in regular chocolate milk. The only voluntary nutrient listed on both Nutrition Value Tables is Vitamin D. I believe Vitamin D is listed voluntarily to emphasize the correlation between milk products and strengthening bones. In both products there is 45% of your daily value of Vitamin D, thus showing there is “a lot” of Vitamin D in both Chocolate Milk products. Producers want their product to be the choice of consumers, voluntarily making the Vitamin D daily value percentage known to consumers could significantly market their product better, along with aiding buyers in their milk choice. 2. Food products are often marketed to target a certain audience, IOGO yogurt targets both adults and children. IOGO has nutrition claims for almost all their products, including the two

being compared. IOGO’s nano products are targeted towards children, making nutrition claims stating, “40% less sugar”. This nutrition claim is appropriate for children, too much sugar can make children feel unwell, leaves little room for healthy products and can cause other long-term health issues. Children need very little amounts of sugar, thus IOGO’s “40% less sugar” is appropriate for the targeted audience. IOGO’s Immuni-T products are geared towards adults, making nutrition claims “Source of Vitamin A and D”. This nutrition claim is appropriate for adults, vitamin D is essential for bone health while vitamin A is essential for normal vision, immune system, and reproduction. Adults need these nutrients to help maintain good health, hence IOGO’s “Source of Vitamin A and D” is an appropriate claim for the target audience. The voluntary nutrients listed on the Nutrition Facts Table are not the same in both products. The children targeted product lists no voluntary nutrients while the adult targeted product list several voluntary nutrients. IOGO’s Nano product states no voluntary nutrients, and only includes one nutrient, calcium, with a percent daily value considered “a lot” (greater than 5% daily value). Vitamin A, D, Riboflavin, Vitamin B12, and Phosphorus are all the voluntary nutrients listed on the Immuni-T Nutrient Facts Table. I believe the voluntary nutrients listed on the adult targeted product are different to ensure adults get the proper nutrients they need in the later stages of life. This includes increased energy, vision, bone health, blood and nerve cell nourishment. Companies, like IOGO, want their consumers to choose their product, voluntarily listing essential nutrients that can better an individual’s health will do just that. The Nutrition Facts Table on both IOGO products are using the new version. I can tell because they no longer list Vitamin A and C, instead, they list potassium. This is one of the improvements they made to the new Nutrition Facts Table and why I was able to tell the difference between the old and new versions.

Central Dairies Regular Chocolate Milk

IOGO Immuni-T

Central Dairies Low Fat Chocolate Milk

IOGO Nano...