Online Tutorial Week 3 Quiz Marketing Principles (2110) PDF

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Summary

This is test answer for tutorial week 3...

Description

2021/5/30

Online Tutorial Week 3 Quiz: Marketing Principles (2110)

Due 31 Mar at 23:59 Time limit 10 Minutes

Points 5

Questions 10

Available until 31 Mar at 23:59

Instructions You will be presented with 10 multiple choice questions which you must answer within 10 minutes. Each question will have 5 choices from which you must select the most correct answer. Each correct answer is worth 0.5 marks. You are expected to complete this task individually without conferring with others. You cannot pause or restart the test. You will have 10 minutes from the time you start the test to complete it. At the conclusion of 10 minutes, the test will automatically close. You are not allowed to take photos of the questions.

This quiz was locked 31 Mar at 23:59.

Attempt history

LATEST

Attempt

Time

Score

Attempt 1

6 minutes

4 out of 5

Score for this quiz: 4 out of 5 Submitted 31 Mar at 19:47 This attempt took 6 minutes.

Question 1

0 / 0.5 pts

Typically, customer information is buried deep in separate databases, plans and records of many different company functions and departments. To overcome such problems, which of the following should you try?

orrect answer

customer relationship management

ou Answered

a marketing information system

https://rmit.instructure.com/courses/77611/quizzes/391317

1/6

2021/5/30

Online Tutorial Week 3 Quiz: Marketing Principles (2110)

Remember, you are selecting the most correct answer. Refer to the section of “Analysing and using marketing information” (p 122 to 123) in the recommended text to learn more.

Question 2

0 / 0.5 pts

You want to find out whether Australians between 21 and 40 years of age tend to vote Labor and whether Australians between 41 and 70 tend to vote Liberal. You will most likely use a ___ to collect your data.

orrect answer

stratified random sample

ou Answered

cluster sample

Remember, you are selecting the most correct answer. Refer to the section of “Marketing research” (p 108 to 121) in the recommended text to learn more.

Question 3

0.5 / 0.5 pts

Despite the data glut that marketing managers receive, they frequently complain that they lack ____.

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2/6

2021/5/30

Correct!

Online Tutorial Week 3 Quiz: Marketing Principles (2110)

enough information of the right kind

That’s right. If you want to know more, please refer to the section of “Marketing information and customer insights” (p 100 to 105) in the recommended text.

Question 4

0.5 / 0.5 pts

What source of marketing information provides those within the company ready access to research information, stored reports, shared work documents, contact information for employees and other stakeholders, and more?

Correct!

an intranet

Well done! If you want to know more, please refer to the section of “Analysing and using marketing information” (p 122 to 123) in the recommended text.

Question 5

0.5 / 0.5 pts

Which of the following is the most accurate regarding ethnographic research?

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3/6

2021/5/30

Correct!

Online Tutorial Week 3 Quiz: Marketing Principles (2110)

It is gathered from people in their ‘natural habitat’.

Well done! If you want to know more, please refer to the section of “Marketing research” (p 108 to 121) in the recommended text.

Question 6

0.5 / 0.5 pts

Which statement is true of ethnographic research?

Correct! It provides fresher and better insight into customer behaviour than traditional approaches do.

Well done! If you want to know more, please refer to the section of “Marketing research” (p 108 to 121) in the recommended text.

Question 7

0.5 / 0.5 pts

The marketing information system can serve ___.

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4/6

2021/5/30

Correct!

Online Tutorial Week 3 Quiz: Marketing Principles (2110)

all of the above.

Well done! If you want to know more, please refer to the section of “Assessing marketing information needs” (p 105 to 106) in the recommended text.

Question 8

0.5 / 0.5 pts

Of the following combinations, managers would be most likely to start with ___ research and later follow with ___ research.

Correct!

exploratory; causal

Well done! If you want to know more, please refer to the section of “Marketing research” (p 108 to 121) in the recommended text.

Question 9

0.5 / 0.5 pts

What is the first step in the marketing research process?

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5/6

2021/5/30

Correct!

Online Tutorial Week 3 Quiz: Marketing Principles (2110)

defining the problem and research objectives

Well done! If you want to know more, please refer to the section of “Marketing research” (p 108 to 121) in the recommended text.

Question 10

0.5 / 0.5 pts

Marketing researchers usually draw conclusions about large groups of consumers by studying a small ___ of the total consumer population.

Correct!

sample

Well done! If you want to know more, please refer to the section of “Marketing research” (p 108 to 121) in the recommended text.

Quiz score: 4 out of 5

https://rmit.instructure.com/courses/77611/quizzes/391317

6/6...