Peter England SWOT Analysis, Competitors & USP PDF

Preview

Summary

Download Peter England SWOT Analysis, Competitors & USP PDF

Description

Peter England SWOT Analysis, Competitors & USP

Peter England

Parent company

Madura Fashion & Lifestyle (Aditya Birla group)

Category

Apparel and accessories

Sector

Lifestyle and Retail

Tagline/ slogan

Beginning of good things

Usp

mid-priced value for money range readymade men’s wear

Peter England STP

Segment

Young men looking for stylish apparels, be it work, party or casual wear

Target group

Urban middle class men

Positioning

'Fashion-right' styles in men’s wear

Peter England SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Peter England. Strengths are: 1. The brand offers Work appropriate clothing catering to office going men who prefer a sense of style in their clothing. 2. It was voted among India's Most Trusted Apparel Brands 3. Premium fashion and international fashion also available in the Middle East 4. Clothes for a verity of occasions like formals, parties and Marriages are available

Strengths

5. One of the largest menswear brand in India with nearly 6 million garments sold every year

Here are the weaknesses of Peter England : 1. Global penetration is limited as compared to a few other international brands

Weaknesses

2. Presence of Indian and international brands offers more offering to customers therefore high brand switching

Opportunities

Following are the Opportunities of Peter England : 1. Can diversify into Indian wear as well 2. Can diversify into higher priced apparel segment or textiles

3. Increase global reach would be beneficial for brand growth

The threats of Peter England are as mentioned : 1.New brands coming in pose major threat because of similar pricing

Threats

2. Similar patterns and verity available at lesser price with other brands or local market 3. Cheaper imitations are a cause of worry

Peter England Competition

Below are the 4 main Peter England competitors : 1.Raymond Limited 2.Arrow 3.Belmonte Competitors

4. Van Heusen

The brandguide table above concludes the Peter England SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry....