PHASE 1: STRATEGIC PLANNING PDF

Title	PHASE 1: STRATEGIC PLANNING
Course	strategic marketing management
Institution	Universiti Teknologi MARA
Pages	1
File Size	73.3 KB
File Type	PDF
Total Downloads	98
Total Views	150

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Summary

Download PHASE 1: STRATEGIC PLANNING PDF

Description

PRODUCT DESCRIPTION

Name of Product

: Rapunzel Hair Care

Product type

: Hair care

Tagline

: ‘‘Beautiful hair begin with Rapunzel Hair Care’’

Objective

: To give more people more great hair days. Also, to help people to find suitable shampoo for every type of hair and also can cure many hair problem.

Product Benefit

: Magically puts freshness and bounce back into your hair, this shampoo also deeply nourishes your hair, protecting it from damage and breakage.

Target Market

: Rapunzel hair care shampoo provide hair shampoo for women, this includes shampoo for dry and light hairs. Shampoo will be offered for all adult services.

Price of Product

: 1) Shampoo Hair Growth – RM 35 2) Shampoo Hair Anti Dandruff – RM 40 3) Conditioner – RM 40...