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For all of my assignments I got an A so hopefully they help you understand the assignments better. I did these assignments a while ago so I can't remember exactly what they are about but I hope you find what you are looking for within them. I know it helped me to look and see what others wrote about...

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Illustrate it

1. Achievements this year Your company’s top three achievements

Story: A critical customer incident and an employee’s brilliant response to it Slide: customer logo

2. Challenges What you anticipate and how you plan to deal with issues such as product placement and capacity

Story: How a specific management approach is cleverly designed to solve a problem

3. Goals for the future What you aim to achieve and how your current achievements demonstrate your ability to reach your goals.

Slide: Management team Slide: Your projected outcomes for next year in profit, ROS, ROA, and stock price.

I.

Your Product i.

In our first year we kicked things off with our product Able. We targeted the lowtech market segment and decided to max out the price. We wanted to enter the market with a bang and let people know that they are getting a great product for that price. $35 is still competitive with our competition and helped us get almost 19% of the entire market share right out the gate. In year one we also are introducing a high-tech product that was released in 2023. Our product Apollo did very well the first year which helped us get into the high-tech market. We made our price $45 and plan on decreasing each products price as more products are introduced. We plan to have four new high-tech products introduced over the next five years. Our goal is to take over the high-tech market and be the first company everyone thinks of when they thing of sensors. In year three performance went town slightly because our products were being introduced at the end of the year. However, in doing this, it has set us up very nicely to see huge growth in year four and we predict our profits will increase drastically.

II.

Production Analysis

i.

Production is where we want to focus our resources so we can get production perfect. In year three we unfortunately needed an emergency loan because we placed way too much money into our production plant improvements and did not forecast correctly. We were a bit cocky with our predictions and we were left with some inventory left over. However, production is running smoothly. We can give our products enough capacity to help us in the years to come. Our material costs are fairly low so our profit margins are also high. In the upcoming years, we want to make sure that our turnover rates remain low and our foresting is more conservative so we have less inventory left over. We have not discontinued a product and do not plan on it. In fact, we are introducing a new high-tech product in year four called Athena. 1:

III.

Market Segmentation i.

Our product has put us in a great position to help us take over the market share in the upcoming years for both the low- and high-tech markets. Able’s price has stayed competitive, lowering every year that has gone by. It started at $35 and at the end of year three it sits at $33.40. We had our promo and sales budget set at $1350 for both in year three which was a decrease from the year before. That might have been a mistake since we went down in our overal market share, so we plan to keep our promotion and sales budgets relatively high for the upcoming years to gain some of the market share back. In year two after the introduction of Apollo, we also did not budget enough, so year three we set the promotion budget to $2,000 and the sales to $3000, and ended up selling the most units in our market for that year at the price of $44.50/unit. It gained us 16% of the high-tech market and we expect for that to increase with the introduction of Athena next year. Our customer awareness is very high for both products sitting at 96% for Able and 86% for Apollo. Our customers are starting to recognize our brand and

we are so excited to see what the upcoming year has in store for our overall market share.

IV.

Financial Performance i.

When it comes to funding all of our expenses, we have relied solely on long term debt. We decided early on that we would not sell any stock and would not take out any short-term loans. We relied heavily on our profits to fund a lot of our expenses for R&D and marketing, and have maxed out the amount we are allowed to borrow for long term debt every year. We hope in doing this it will increase out stock price which will then increase the value of our company. In year four we plan on retiring stock to make it even more valuable and plan on relying on long term debt to fund everything including all of our production activities. So far, we have had to have a small emergency loan in year three, which was due to having left over inventory and spending too much money on plant improvements. Our cash on hand has been relatively low and that is solely because we are reinvesting everything we have to make sure that we are producing the products our customers want. We spend a lot of money on marketing which I think is necessary in order to get our products seen. As the years go on, our profits will increase and our need to borrow money will decrease, leaving more cash for the business at the end of every year. We have not paid any dividends yet, but plan to in year five or six....