Presentación de Proyecto en Idioma Ingles PDF

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AP14 EV04 INGLÉS PRESENTACIÓN DE PROYECTO ENIDIOMA INGLÉSAPRENDIZ:OLGER UBEN PEÑARANDA RINCONSERVICIO NACIONAL DE APRENDIZAJE TECNOLOGIAEN GESTIÓN DE MERCADOS2020PRODUCTIVE PROJECTECORCYCLEREPORTMARKET DESCRIPTIONInformation collection plan, clarifying the objective of the Ecorcycle company, its use...

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AP14 EV04 INGLÉS PRESENTACIÓN DE PROYECTO EN IDIOMA INGLÉS

APRENDIZ: OLGER UBEN PEÑARANDA RINCON

SERVICIO NACIONAL DE APRENDIZAJE TECNOLOGIA EN GESTIÓN DE MERCADOS 2020

PRODUCTIVE PROJECT ECORCYCLE REPORT MARKET DESCRIPTION

Information collection plan, clarifying the objective of the Ecorcycle company, its users or consumers, collection method and the instruments that we will use to obtain market information from our company.

1. Content 2. Work members________________________________________________1 3. Our project ____________________________________________________1 4. Objectives________________________________________________________1 5. Market history and bag industry ________________________________2 6. Method of collecting information ___________________________________ 3 7. Instruments to apply________________________________________________3

8. DOFA Matrix________________________________________________________4

WORK MEMBERS Johanna Patricia Hernandez Montero Joan Fernando Lamprea Huertas Olger Uben Peñaranda Rincon Sofia Loren Serrato Salgado

OUR PROJECT

Implement the market information system according to the information needs and objectives of MOTORCYCLE, a company based in the motorcycle industry, in addition to designing prototypes of products and / or services that meet the needs and requirements of customers, fulfilling with current legal regulations. OBJECTIVES

• Market motorcycle spare parts with low ecological impact. • Provide a product that is made mostly in Colombia, made for the needs of motorcyclists. • Create and market our products with the best quality standards • Offer a product that is in favor of the environment • Provide our customers with the ease of acquiring our products, taking them to any part of the country and the world. • Generate employment for mothers head of the family. • Expand our company nationally and internationally.

HISTORY OF MOTORCYCLES IN COLOMBIA As a further development to bicycles, with a steam engine and wooden wheels, the American Sylvester Howard Roper invented the world's first motorcycle in 1867. Its speed was 18 km / h and the engine developed 0.5 horsepower. Over time, this invention was refined and three years should be highlighted as the main milestones: -

In 1902 the Scooter was invented, a motorcycle that became popular and today continues to cover a large part of the market. In 1910 the sidecar appeared, the motorcycles with a saddle on one side, famous for remembering history. In 1945, after returning from World War II, American soldiers revolutionized the history of motorcycles with the famous CUSTOM.

However, in Colombia, the year 1930 is considered the first arrival of the Harley Davidson motorcycle in the city of Valledupar, where citizens were fascinated by the engine that roared through the streets and made the inhabitants vibrate.

And it is that as we have mentioned previously in our blog: Colombia is a country that moves by motorcycle. The RS 100 and the DT 125/175 became motorcycles that will always remain engraved in the memory of Colombians, as they were sold to such an extent that today they still have a commercial value for fans of the spoiled.

INFORMATION COLLECTION METHOD

The method of collecting information is a set of rules and procedures that allow the researcher to establish the relationship with the object or subject of the investigations, whether qualitative, quantitative or mixed.

Our method of collection is to apply a quantitative investigation, quantifying the data and generalizing the results of the sample to the population of our interest, also determining the instruments to be applied in our research and performing a field work to reach our goal in the company to work and give the presentation of the final report. INSTRUMENTS TO APPLY A data collection instrument is any resource that the researcher uses to approach phenomena and extract information from them; there are multiple and different useful tools for data collection and for use in all types of research

The data collection instruments that we are going to implement in our project are: • Conducting interviews or surveys • Applying the observation technique • Collecting information through scales of opinion • Use secondary and tertiary sources on the leather goods market and industry • Among others ...

Content Company to apply our project________________________1 Vision and Mission of the company ____________________________ 2 Problem to solve _________________________________2 Solution to offer about the problem found 2-3 Scope and characteristics of the project_____________________3 General Objectives__________________________________ 3-4 Specific Objectives __________________________________ 4 Marketing functions in the sector of our project____ 4-5

Resources and budget of our project_____________ 6-7-8 Gantt Chart ___________________________________ 8-9 Dofa Matrix__________________________________________ 9 Goal Goal________________________________________ 10 Results control__________________________________ 10

COMPANY TO APPLY OUR PROJECT This dream began more than 8 years ago when I entered the world of motorcycles as a commercial advisor to one of the largest companies in the country, the dream of marketing motorcycle parts and parts that would not affect the environment, I was sent to several companies in the sector knowing the market, the country, the possible clients and of course the suppliers, today this project is born with which we will leave a mark in this country.

VISION AND MISSION OF THE COMPANY MISSION We are a company focused on designing, developing marketing products of excellent quality, strengthening the brand ingenuity purple, committed, with customers in integrity, responsibility, looking every day for greater growth and profitability. VIEW

Purple ingenuity will be recognized, nationally and internationally, for its designs, quality and innovation.

PROBLEM TO BE SOLVED • It is a company that does not have much time in the market • It has no stores, stores or warehouses • It has a direct sale that is through brochur through mail • You don't have many customers • Competition with big brands SOLUTION TO OFFER ON THE PROBLEM FOUND • With our work teams we will implement a marketing strategy • We will train the employer and his employees • Marketing activities through social networks SCOPE AND CHARACTERISTICS OF THE PROJECT

In accordance with the objectives set out in this degree project, a marketing analysis of Ecorcycle Company was carried out.

This in order to contribute to the company by providing such analysis and providing some recommendations, which can be very useful to improve the level of product quality and achieve total customer satisfaction with it, possibly favoring the current problem of waste of production capacity and market penetration with a high quality product.

GENERAL OBJECTIVES • Market motorcycle spare parts with low ecological impact since it is one of the fastest growing market in the country. • Provide a product that is friendly to the environment. • Create and market our products with the best quality standards. • Provide our customers with the ease of acquiring our products, taking them to any part of the country and the world. • Generate employment for mother’s head of the family. • Expand our company nationally and internationally. SPECIFIC OBJECTIVES • Offer our target market a quality product that meets their expectations. • To project our company as one of the most important in the country, in terms of innovation, quality and ecological awareness. • obtain profit for marketing and sale. • Apply creative concepts and ideas in our designs to reach our target audience. • use the appropriate raw materials and suppliers for our purpose. • Establish an infrastructure and equipment necessary to carry out the purchase, sale and distribution. • generate sources of resources and employment.

MARKETING FUNCTIONS IN OUR PROJECT SECTOR • design a corporate image characteristic of the brand. that way people will recognize it immediately. • add new features, attributes, enhancements, functions, utilities, and uses to our product. • Being under high quality supervision so that it is a durable product over time is an important key to positioning in the market. • create a website. • Selective strategy, resorting to a series of available intermediaries. • Adopt a short distribution channel, that the product passes from the retailer and from there directly to the consumer. • Orient the company towards a very specific market, to be stronger in one part of the market, rather than weak in all. • The customer finds our product in garndes warehouses, that is, places that prove the quality and authenticity of our products. • Launch short-term advertising spots and / or make viral videos that are distributed on platforms such as YouTube, where our brand is located, positioning the brand in a distinctive way in the minds of consumers. • use social networks as a means of advertising. • answer the questions of people who have problems with your product and allow them to make different suggestions on how to improve the products and services, allowing them to respond directly.

RESOURCES AND BUDGET OF OUR PROJECT The costs incurred by the company INGENIO PURPURA at a general level represent expenses that are part of the direct or indirect operation of the company.

These costs are representative for the company; If you do not have good control and management over them you can incur losses on the level of profitability of the organization.

With regard to long-term costs, it is sought to have a low indebtedness in order to increase investments by the company and encourage its growth. Therefore, the costs will represent, within the balance sheet, a relatively low percentage with respect to equity which will support, through social contributions, fundamental costs for the company.

The short-term costs are highly represented on the liability, since these must be covered to continue with the normal process of the operation. These costs, being short-term, represent a high level of sensitivity, since if there is no timely payment on them, this can lead to serious consequences such as the closure of production or the imposition of fines, in the case of the account of payroll and taxes.

The operational expenses of the company ECORCYCLE correspond to the expenses accrued for activities of the daily operation of the company. To show operational expenses, a classification was made in two main groups corresponding to Administration and sales expenses. It is important to mention that in the payroll account, the tantalization of salaries accrued by both administrative and sales personnel was made.

Below is a table showing what is required to set up and adapt the office. The location of the administrative headquarters (Central Office) will be in Pereira, a convenient place for its moderate maintenance costs and where the type of customers that the brand focuses on, provides them with a close location and greater comfort, security , tranquility and well-being when approaching to talk with our executives, in the event that the situation will occur. In this place all the executives of Ecorcycle will be located and that is where the business strategy and plan is planned and supervised.

Ecorcycle initially has a capital of the partners of ($ 100,000,000), which will serve as support and support in its first steps and start-up, to assume the expenses involved in said process.

GOAL OBJECTIVE Design of a marketing plan that allows the company to know the environment in which it is developing its activity, and in this way know its needs so that it can meet them and also detect new business opportunities, in a period until November 7 of 2020

RESULTS CONTROL The evaluation and control process ensures that the company achieves what it set out to carry out. It compares the performance with the desired results and provides the necessary feedback for the administrator or owner to evaluate the results and take corrective action, as required. This process is seen as a feedback.

“MARKET RESEARCH PROJECT PART 2” "Define the research process according to the nature of the product and / or service" "Formulate the object of market research to establish the needs and problems of the environment" and "Establish the method of market research in the exercise of their work performance and social, according to the nature of the product or service ”; The apprentice must prepare a document where the revised steps are applied in each of the phases of the market research model: Phase I Research Project; Phase II: Collection of information; Phase III: Information Analysis.

Table of Contents Introduction _________________________________________________________________ 1 Diagnosis of the problem under study___________________________________2 Study problem statement: The problem statement________________3 Conceptual framework of the study__________________________________________________4 Justification of the study or needs of the project to which it responds _________________5 General objective of the study___________________________________________________6 Specific objectives of the study_______________________________________________7 Study hypothesis_________________________________________________________8

Research variables ___________________________________________________ 9 Project Schedule_____________________________________________________10 Type of research design .______________________________________________ 11 Sources of information _______________________________________________________ 12 Information gathering techniques __________________________________________ 12 Information collection instruments ______________________________________ 13 Population and sample definition_____________________________________________14 Data collection _________________________________________________________15 Tabulation and analysis of data, statistical inferences and interpretation __________________16 Final Report________________________________________________________________17

1. INTRODUCTION Implementing research provides necessary elements for the decision of marketing strategies and that helps a company reduce costs and expand the possibility of sales and profits.

2. DIAGNOSIS ON THE PROBLEM OBJECT OF STUDY The purpose of our project is to solve the problem found in the purple mill company which is:

With very few tools and lack of marketing knowledge It is a company that does not have much time in the market It has no stores, stores or stores It has a direct sale that is through brochur through mail Doesn't have many customers He has no marketing knowledge Competition with big brands.

3. APPROACH TO THE STUDY PROBLEM Problem analysis is one of the fundamental tools in planning, especially in projects. Problem tree analysis, also called situational analysis or simply problem analysis, helps to find solutions through problem mapping. 4. CONCEPTUAL FRAMEWORK OF THE STUDY 5. JUSTIFICATION OF THE STUDY OR NEEDS OF THE PROJECT TO WHICH IT RESPONSES.

It is intended to carry out this project in order to protect the environment by reducing the negative impact generated by motorcycles in the country, since these products are currently not designed to be eco-friendly; they are only designed to generate great utility regardless of damage to the planet 6. GENERAL OBJECTIVE OF THE STUDY

• Market motorcycle spare parts with low ecological impact since it is one of the fastest growing market in the country. • Provide a product that is friendly to the environment. • Create and market our products with the best quality standards. • Provide our customers with the ease of acquiring our products, taking them to any part of the country and the world. • Generate employment for mother’s head of the family. • Expand our company nationally and internationally.

8. STUDY HYPOTHESIS Demonstrate that Colombian bikers can help the environment by using eco-friendly products on their motorcycles and in turn generate jobs throughout the country.

9. RESEARCH VARIABLES DEPENDENT VARIABLES: A dependent variable represents a quantity whose value depends on how the independent variable is modified. Often and it is the variable that is used to represent the dependent variable in an equation. QUANTITATIVE VARIABLES: They are the variables that take as an argument numerical quantities, they are mathematical variables. The quantitative variables can also be: Discrete variable: It is the variable that presents separations or interruptions in the scale of values it can take.

10. PROJECT SCHEDULE Below is a schedule as an initial approach, which involved the main activities for the start-up of the company, taking into account the manufacture and marketing of the same, being the activities of table 39, which will be taken into account for the project development. 11. TYPE OF RESEARCH DESIGN The dominant approach model will be used, because this study is developed under the perspective of the quantitative approach, which prevails during the investigation. QUANTITATIVE RESEARCH “is a research methodology that seeks to quantify data / information and, usually, applies a form of statistical analysis. It is defined as a type of research that uses totally structured or formal methods, making a questioning through mainly closed and concrete questions to explore and understand the motivations and behaviors of individuals or groups of individuals. ” To obtain the information a quantitative research design will be used because it represents the possibility of studying properties and phenomena of a population in a mathematical way and this way is established, formulated, strengthened and reviewed an existing theory or behaviors.

This type of research will be used because through the collection of numerical data obtained, a statistical analysis can be carried out, which will allow to establish behavior patterns and generalize the results of the sample to make efficient decisions.

Through this type of research, perceptions, opinions and needs of young people can be understood. Likewise, attitudes and behaviors can be identified and finally, differences and similarities of different behaviors and experiences will be established in order to generate specific responses regarding a topic.

The location of the products is managed and controlled by diagrams that illustrate the product display, constant monitoring and a visual merchandising manual as a practical guide, ensures implementation.

7. MARKETING TESTS

For our product we could use several market tests such as: 1. A small sales position strategically located according to our target audience could be established in strategic cities and towns, where we sell the new product, and observe the public's reception; At the same time, we measure the purchases made on the day to, based on that, forecast the sales that we could obtain by having several sales points 3. Convene a group of people and and show quality to convince the client to experiment with the new product, observe their reactions and behaviors before it, and then consult for their impressions or opinions, and Ask them for their suggestions. 4.If we want to determine what price to put on a new product, we can introduce the product in two similar sales points but located in distant places, and with two different prices, so that, in this way, we can evaluate the effect on sales of each of the prices and thus know which one is the most convenient. When making a market test to evaluate the reception of a new product, we must bear in mind that if the new product can be easily copied, competitors could quickly copy...