Propuesta en idioma ingles de un producto o servicio PDF

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TRABAJO DE EVIDENCIA GESTIÓN DE MERCADOS...

Description

EVIDENCE PROPOSAL IN ENGLISH LANGUAGE OF A PRODUCT OR SERVICE

APRENDIZ: AYBETH MILENA GAONA ALVAREZ

TECHNOLOGY IN MARKET MANAGEMENT

INDUSTRIAL AND AVIATION CENTER REGIONAL ATLANTICO SENA 2020

1.

crossword activity

2. Vocabulary activity

3. Food activity in the world

4. Accounting and non-accounting activity

CONTENT STRUCTURE INTRODUCTIÓN……………………...........................................................................2 CONCEPTUAL MAP..................................................................................................4 1. PRODUCT CONTEXTUALIZATION……………....................................................5 1.1. Types of products ………….…............................................................................5 2. ELEMENTS FOR PRODUCT PRESENTATION…………......................................8 2.1. The brand …………………..................................................................................8 2.2. Packing …………………………...........................................................................9 2.3. The label ……………………...............................................................................11 2.4. The logotype …………………………..................................................................13 2.5. Tools for Advertising the Product or Services ………...………..……..................14 Bibliography...............................................................................................................17

INTRODUCTION Product design is crucial for new microenterprises to enter the field of commercial competition. Once the microenterprise has entered the market, it must be introducing new products, this becomes its way of life. Product decisions affect each of the operations decision-making areas, therefore, product decisions must be closely coordinated with operations to ensure that this area is integrated with product design. Through close cooperation between operations and marketing, market strategy and product strategy can be integrated with decisions that relate to process, capacity, inventories, workforce, and quality. The definition of the product is the result of the development of a business strategy. In this case, the micro-company Variedades Jhósefy; It intends to enter the market with products and services, which will benefit the majority of the population, which according to Albert Robers' research is about 8 million inhabitants in this city. 60% are women and 40% men.

MAPACONCEPTUAL

home accessories accessories for men and women Types of products beauty products Contextualization clothess Types of Services

varieties Jhósefy

Brand Packing Elements

label logotype advertising tool

dressmaker

1. PRODUCT CONTEXTUALIZATION The company Variedades Jhósefy presents the particularity that products and services are offered; Types of products: Sale of accessories for the home, for women, men, perfumery in general, clothing, furniture and garment arrangement are our products and services. 

They are Popular Consumer Products, produced for consumers final, these do not need a process for completion, they are intended for the mass market.

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They are products that do not generate a considerable profit, but support the sale of other products.

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They are those that are produced in response to a demand according to the type of season: sports and daily uniforms. 2. ELEMENTS FOR PRODUCT PRESENTATION

BRAND: The brand of our product is Variedades Jhósefy.

PACKING: For the convenience of customers and to tend to care for the environment, the packaging is a paper bag with its logo.

LABEL: The label is already defined to identify the different products made in the company Variedades Jhósefy.

LOGOTYPE: The logo shows us the variety of garments we make, and products we offer; in addition to the service of the company Variedades Jhósefy.

ADVERTISING TOOLS THE PRODUCT OR SERVICES: The advertising tool is based on the fact that garments in crochet fabric will also be produced

BIBLIOGRAPHY Material de estudio suministrado por medio de la plataforma SENA a la tecnología en Gestión De Mercados....