Product Waterproof Running Shoes Outline PDF

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research on marketing competition...

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Waterproof Running Shoes Outline Miles Fye-Moore, Andrew Furman, Sherice Betsey

Product: Waterproof Running Shoes Target Market: Athletes. Lifestyle: People with active lifestyles Strengths: Very Limited Competition Weaknesses: It hasn’t been done, so we have a lot of research to do in order to make the product effective. Place: Overseas and Locally Price: N/A Competition: None Uncontrollables: A drought

Research Questions 1. What do the customers of this product need the shoe to do? This will help us determine what features are important for the shoe and what our customers are expecting the shoe to be able to do or what they will be able to do with the shoe and if we can make the shoe to have features that fit the customers needs then we will be able to sell it. 2. Where will we sell this product? This will help us determine our marketing strategy if we can determine where we will sell the shoe we can then be able to have a better marketing strategy for example is this

going to be a shoe we want to sell in athletic stores like Dick’s or Modell’s or is this something we wanna partner with Nike or Under Armour or is it going to be a product that we just sell ourselves through our own online website in that case we would need to do a lot more online advertisement for it. 3. What materials will be used to create this product? 4. How much will the materials to create the product effective cost? 5. How many different shoes will we make? This will help us know how many different products we want to sell. Do we want to just sell one pair of shoes that we think everyone will enjoy, or have multiple different versions of the shoe to help appeal to everyone? Also will we need different materials to make different types of shoes, or will we be able to use the same material for all types? 6. What marketing strategy will be most useful to help sell the shoes? Marketing is very important if we want our product to be introduced to the world in a way that will help us appeal to our target market and sell as many shoes as we can. We need to figure out if it’s a better idea to do a cheaper type of marketing like social media, or expensive marketing like have a famous athlete endorse us in a commercial....