Qantas Airways SWOT Analysis PDF

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Qantas work completed during tutorial...

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Qantas Airways SWOT Analysis Strengths  Qantas Airways has a strong international and domestic presence  Backing by the government of Australia gives it a strong business presence  Qantas Airways is one of the top and largest airlines operating in Australia  Has been one of the oldest airline operators in the world  Qantas Airways has nearly 80 international as well as domestic destinations  Good brand building exercises through advertising and sponsorship  Qantas Airways has more than 25000+ employees  It offers great services like lounge, frequent flyer programs etc for loyal Qantas Airways customers Weaknesses  Issues like price fixing, incidents etc have hurt the image in the past  Limited international presence of Qantas Airways compared to other leading global airline companies Opportunities  Opportunity for Qantas Airways to become a leader in Australasia and Asian continent  More international destinations specially in Asia  Tie-ups with international airlines for a combined service offering to customers Threats  Increasing fuel prices affects operations  Rising labour prices can affect business operations  Increasing presence of other international airlines can affect business of Qantas Airways...