Silver Airways SWOT Analysis PDF

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Silver Airways Analysis...

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Silver Airways SWOT Analysis Name: Cedrick Pierre Course: Management and Organization Theory Date: 29/04/2021

Course Number BMGT 364 7392

Introduction

The purpose of this project is to introduce you to the planning process and to complete a SWOT analysis to determine a company’s strengths, weaknesses, opportunities and threats. For this Project Changing the organizational behavior is all about implementing initiatives or projects. Projects have start dates and end dates, budget and resources, and clear steps to make strategic “redirections” in the company or business. To align all of this projects a Swot Analysis is necessary to measure results for weaknesses and opportunities, so that you can effectively drive your strategy along the right path. For example, a local government that has uncovered community policing as a weakness in its SWOT analysis will need to develop and roll out a police force training program. The program should include measurable targets to prove that policing levels and therefore community safety increased.

Course Number BMGT 364 7392

Silver Airways Brand Analysis

Parent Company Category Sector Tagline/Slogan USP

Victory Park Capital International Airlines Depart from Ordinary Largest U.S carrier to the Bahamas

Silver Airways STP

Silver Airways Segmentation

US Passengers

Silver Airways Target Market

Passengers travelling on the niche routes served by the Airlines

Silver Airways Positioning

Largest carrier from Florida and Largest US carrier to Bahamas

Course Number BMGT 364 7392

Silver Airways Swot Analysis

Silver Airways Strengths

1. Interline agreements with partners including American Airlines, Bahamasair, Delta, JetBlue, US Airways 2. Expanded partnership with JetBlue(flight booking) 3. Partnership with much bigger United Airlines 4. Strong leadership in the region with over 200 flights daily to 30 destinations 5. Operating smaller turboprops on niche routes 6. Above average compensation to attract pilots 7. Robust media operations for promotion and marketing

Silver Airways Weaknesses

1. Smaller market share and brand awareness compared to bigger players 2. Dependent on other airlines

Course Number BMGT 364 7392

for booking Silver Airways Opportunities

1. Focus on non- stop flights for long routes 2. New flights to business and leisure fliers

Silver Airways Threats

1. Limiting the airline to one type of plane can reduce service areas 2. Increasing fuel prices and stiff competition led to the bankruptcy of similar Airlines

Goals and Objectives

Strategic Goal #1: First goal should be improving customer service, so an initial short term smart goal is: reducing customer service complaints by 50% or 60% by the end of the third quarter. Showing improvements in this category can set up Silver Airways for a longer-term goal of reducing them further.

Strategic Objectives:

Mandate customer service training to all employees, concentrating on the Course Number BMGT 364 7392

counters in the airports and the call centers. Give them the tools and knowledge to better help people when they call Mandate customer service training to all employees, concentrating on the counters in the airports and the call centers. Give them the tools and knowledge to Course Number BMGT 364 7392

better help people when they call 1. Mandate customer service training to all employees, concentrating on the counters in airports and the call centers. Give them the tools and knowledge to better help people when they call. 2. Offer surveys to everyone who calls

STRATEGIC GOAL 1 First goal should be improving customer service, so an initial short term SMART (Strategic, Measurable, Attainable, Realistic, Time-Bound) Goal for that is: Reducing customer service complaints by 50% by Course Number BMGT 364 7392

the end of the third quarter. Saying 100% is unreasonable, but showing improvement in this category can then set up Silver Airways for a longer term goal of reducing them further. By improving customer service more people will want to fly Silver Airways. STRATEGIC GOAL 1 First goal should be improving customer Course Number BMGT 364 7392

service, so an initial short term SMART (Strategic, Measurable, Attainable, Realistic, Time-Bound) Goal for that is: Reducing customer service complaints by 50% by the end of the third quarter. Saying 100% is unreasonable, but showing improvement in this category can then set up Silver Airways Course Number BMGT 364 7392

for a longer term goal of reducing them further. By improving customer service more people will want to fly Silver Airways. STRATEGIC GOAL 1 First goal should be improving customer service, so an initial short term SMART (Strategic, Measurable, Attainable, Realistic, Time-Bound) Goal for that is: Reducing Course Number BMGT 364 7392

customer service complaints by 50% by the end of the third quarter. Saying 100% is unreasonable, but showing improvement in this category can then set up Silver Airways for a longer term goal of reducing them further. By improving customer service more people will want to fly Silver Airways. STRATEGIC GOAL 1 Course Number BMGT 364 7392

First goal should be improving customer service, so an initial short term SMART (Strategic, Measurable, Attainable, Realistic, Time-Bound) Goal for that is: Reducing customer service complaints by 50% by the end of the third quarter. Saying 100% is unreasonable, but showing improvement in Course Number BMGT 364 7392

this category can then set up Silver Airways for a longer term goal of reducing them further. STRATEGIC GOAL 1 First goal should be improving customer service, so an initial short term SMART (Strategic, Measurable, Attainable, Realistic, Time-Bound) Goal for that is: Reducing customer service complaints by 50% by Course Number BMGT 364 7392

the end of the third quarter. Saying 100% is unreasonable, but showing improvement in this category can then set up Silver Airways for a longer term goal of reducing them further.

Strategic Goal

Strategic Goal #2: Add 1 or 2 routes for customers beginning in CY 2021. Adding new flights routes and increasing traffic on current ones creates more selections and opportunities for customers, which can increase revenue.

Strategic Objectives: 1. Create a project working group to look into feasibility of direct flights to the Bahamas from Florida locations. At the moment everything connects in Florida but the specifications of the current and future aircraft show the Bahamas and most Caribbean islands well in range of the aircraft’s ability. 2. Reduce service delays and cancellations of flights by 30% by the end of CY 2020.

Course Number BMGT 364 7392

Strategic Goal #3: Increase retention rates to 90% or more of all high performing and experienced employees within 2 years. In order to expand and improve customer service, business need to keep around the employees who can help with that.

Strategic Objectives: 1. Set up programs to award achievements and encourage higher performance from employees. Set internal Goals for each area to reach and reward employees who are going above and beyond. 2. Giving the hard-working person a pay raise does nothing if the person doing nothing is still around.

Conclusion Silver Airways has many strengths and a lot of potential to expand service into Northeast. The Caribbean is a huge service area and to be one of the primary providers, but they need to make sure the bad customer service doesn’t start hurt them.

Course Number BMGT 364 7392

References   

https://www.silverairways.com https://www.seaborneairlines.com https://www.silverairways.com/about-silver/press-room/article/2017/08/01/silverairways-announces-major-strategic-growth-developments-and-new-leadership

Course Number BMGT 364 7392...