Questionnaires for sales promotion PDF

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STEVE WHITE...

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Questionnaires This survey about Coca Cola Sales Promotions is conducted for Pentecost University College. The survey should be completed by students at Pentecost University College who purchase for Coca Cola products. Your responses will be kept confidential and would be used strictly for academic research purposes. The survey should take no longer than 5 minutes to complete. We appreciate your support and thank you for your participation!

1. Have you heard about the brand coca cola?

Yes / No

2.Where did you saw the Advertisement? ………………………………………………… 3. How often do you purchase coca cola products? Mark only one oval. ? Daily Once a week Once a month Every few months Rarely. Never.

.

4. Which of the following sales promotions on coca cola are you aware of? Please tick all that apply. Tick all that apply. 3 for 2 Mix and Match Price Discount Free Gift Buy 1 Get 1 Free Buy 1 Get 2nd Half Price Loyalty Programme (coupons,vouchers) 9.To what extent is your possibility to buy coke when you want to buy soft drink Definitely Yes Yes Maybe No Definitely No

10.How often would you buy coca cola Everyday Once A Week Once A Month 11.Which celebrity would you like to endorse coca cola Messi Majid Asamoah Djan lil wayne

12.How would you rate coca cola Execellent Good Fair

. Other: ……………..................................................

5. Which of the following sales promotions of coca cola have you taken advantage of (by redeeming, making purchase or registering)? * Please tick all that apply. Tick all that apply. 3 for 2 Mix and Match Price Discount Free Gift Buy 1 Get 1 Free Buy 1 Get 2nd Half Price Loyalty Programme (coupons,vouchers) 9.To what extent is your possibility to buy coke when you want to buy soft drink Definitely Yes Yes Maybe No Definitely No

10.How often would you buy coca cola Everyday Once A Week Once A Month 11.Which celebrity would you like to endorse coca cola Messi Majid Asamoah Djan lil wayne

12.How would you rate coca cola Execellent Good Fair

. Other: ……………………………………………… 6. In the case of monetary sales promotions on coca cola product (eg: Price Discount, Buy 1 Get 2nd Half Price, 3 for 2 Mix and Match), to what extent do you agree with the following statements? * Mark only one oval per row.

9.To what extent is your possibility to buy coke when you want to buy soft drink Definitely Yes Yes Maybe No Definitely No

10.How often would you buy coca cola Everyday Once A Week Once A Month 11.Which celebrity would you like to endorse coca cola Messi Majid Asamoah Djan lil wayne

12.How would you rate coca cola Execellent Good Fair

. 1 (Strongly Disagree )

2 (Disagree )

3 (Neutral)

4 (Agree )

5 (Strongly Agree )

I feel that I have saved money I can upgrade to a higher-quality product at the same price The promotion helps me make faster purchase decision I feel like I have made a smart choice The promotion gives me new ideas of things to buy The promotion is fun and enjoyable 7. In the case of non-monetary sales promotions on coca cola products (eg: Free Gift, Buy 1 Get 1 Free, Loyalty Card), to what extent do you agree with the following statements? * Mark only one oval per row. 9.To what extent is your possibility to buy coke when you want to buy soft drink Definitely Yes Yes Maybe No Definitely No

10.How often would you buy coca cola Everyday Once A Week Once A Month 11.Which celebrity would you like to endorse coca cola Messi Majid Asamoah Djan lil wayne

12.How would you rate coca cola Execellent Good Fair

. 1 (Strongly Disagree )

2 (Disagree )

3 (Neutral)

4 (Agree )

5 (Strongly Agree )

I feel that I have saved money I can upgrade to a higher-quality product at the same price The promotion helps me make faster purchase decision I feel like I have made a smart choice The promotion gives me new ideas of things to buy The promotion is fun and enjoyable 8. Please rank the likelihood that you will make a purchase to take advantage of the following sales promotions on coca cola products: * Mark only one oval per row. 9.To what extent is your possibility to buy coke when you want to buy soft drink Definitely Yes Yes Maybe No Definitely No

10.How often would you buy coca cola Everyday Once A Week Once A Month 11.Which celebrity would you like to endorse coca cola Messi Majid Asamoah Djan lil wayne

12.How would you rate coca cola Execellent Good Fair

.

9.To what extent is your possibility to buy coke when you want to buy soft drink Definitely Yes Yes Maybe No Definitely No

10.How often would you buy coca cola Everyday Once A Week Once A Month 11.Which celebrity would you like to endorse coca cola Messi Majid Asamoah Djan lil wayne

12.How would you rate coca cola Execellent Good Fair...