Responsabilidad social corporativa PDF

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Faculty of Internacional Studies and Public Policy.

Teacher: Paul Hiram Ramírez Leyva.

Matter: English.

Topic: Corporate Social Responsability (CSR).

Student: Xiomara Yuniveth Cervantes Lizárraga

Group: 2-2

Date: January 22nd , 2021

Culiacán, Sinaloa.

Introduction.

In the following essay called corporate social responsibility, different meanings of this topic will be discussed, as well as its benefits and consequences from within a company to a single person. As well as what it causes in the environment. As in this issue, the companies that use the SDG’s and how they work will be within.

Corporate responsibility gained importance during industrialization, when some companies built residential buildings for their employees. The harsh working conditions, likewise, gradually led to a change on the part of employers, as they became aware of their social responsibility towards employees and their families. However, the fact that the decisive improvements regarding the employment situation were only implemented at the national level through state legislation. When it comes to environmental ethics, there was simply no concern in this regard in most companies. The modern concept of corporate social responsibility, as we know it today, probably originated from the 1950s in the United States, when many public debates on corporate responsibility took place and the first scientific results were published. In the article Social responsibilities of the businessman, its author, Howard R. Bowen, described corporate social responsibility as a logical consequence of the individual's social responsibility towards society. Consequently, companies would have to be oriented towards interpersonal values and norms and would be obliged to apply them. However, at that time, most companies still did not feel a "duty" to work consciously and actively for a moral business orientation. Economic growth alone continued to determine business ethics.

From the 1970s, however, the socially active institutions that could and should have a positive influence on the moral orientation of society were increasingly recognized in business. Society and business were in constant interaction, thus contributing to the consolidation of social norms in the midst of a capitalist economy. Before the turn of the millennium, however, corporate social responsibility (CSR) consisted of a desire rather than an ideal to which the behavior of companies had to adapt. As a result of the increasing attention paid to environmental protection and ethical issues in the midst of a globalized world, corporate social responsibility has become increasingly important.

With the triumph of the Internet, it was assumed that companies that acted irresponsibly would suffer instant damage to their image when operating scandals, abuses and all kinds of complaints were revealed on social networks. Therefore, corporate social responsibility (CSR) has become an important area of work for all large companies.

Corporate Social Responsibility (CSR) is the international term used to refer to corporate responsibility. Corporate social responsibility refers to the moral and ethical obligation of companies in their relationships with employees, the environment, competition, the economy and other areas of life that a company can invade.

It is also understood as a commitment voluntarily assumed by a company with respect to certain rules that go beyond its legal obligations. Companies that operate responsibly and heed morals can often benefit from this corporate social responsibility. It is shown that those companies that voluntarily commit to a good cause improve their public image at the same time

All this is the subject of constant criticism, since many of the companies do not do it because they are altruistic, but simply to polish their image. Since ancient times, there have been those who have wondered whether good business management should not benefit society as a whole, instead of focusing only on increasing profits. In the Middle Ages, the concept of the "respectable businessman" was born, to which was associated a code of values that was supposed to help influential merchants to bring benefits to society as a whole by adhering to certain rules of conduct.

Today, large companies cannot afford not to take CSR seriously, in fact, some of them employ specialists in the field to formulate the company's moral code in writing and to monitor its implementation. This often pays off financially if you know how to use the resulting positive corporate image for marketing and public relations. In addition to everything, everyone involved benefits from well-implemented corporate social responsibility. There are those who accuse companies of rarely using moral motives as the driving force behind corporate social responsibility. In most cases, companies do so in the hope that this will have an advertising effect that, in the long run, would lead to an increase in their turnover. Therefore, detractors describe corporate social responsibility simply as part of marketing. On the other hand, there is a general opinion that the real intention behind CSR is not so important, as long as its effect benefits people.

The three areas of corporate social responsibility A relatively popular model is Stefanie Hiß's accountability model, whereby CSR is divided into three areas, each named based on the nature of its public activity: • The internal responsibility area comprises all internal strategies and processes that do not reach the public, but which essentially determine the ethical orientation of the company. • The central area of responsibility includes all those fields that are publicly effective and have a direct effect on the environment, people and society and that remain part of the normal work process. • All fields of action belong to the external area of responsibility, that is, a company becomes charitably active and interrupts or adapts its daily work if necessary. The “Hiß” model is suitable to illustrate the different areas of CSR.

Internal responsibility area The internal area of responsibility includes all internal processes that affect the corporate strategy itself. This area is often the responsibility of management and involves making important decisions such as which business partners to look for, the company's responsibility in the marketplace for potential antitrust and monopoly, fair and realistic growth planning, and healthy profitability. Central area of responsibility It includes all those actions of a company whose effects on the environment and society can be measured more or less directly. Making reference to CO2 emissions and air pollution, as well as the working conditions of employees. Corporate social responsibility (CSR) in the core responsibility area is the most difficult to coordinate for many large corporations, but it has gained importance because it is in this area that most of the damage can occur. This applies not only to the environment and society, but also to the company's own employees, stakeholders and reputation. Stefanie Hiß suggests that the middle area of responsibility should focus mainly on the socalled stakeholders. stakeholders: Employees: Companies have a duty to their employees to ensure a pleasant working environment and also to provide information, as transparent as possible, about opportunities for advancement and hierarchies. This includes the issue of fair remuneration and profit sharing, as well as the time limitation of contracts. Fund providers: Investors have an interest not only in the success of the company, but also in fair cooperation. In particular, publicly traded companies risk considerable harm if their relationships with business partners and investors are morally questionable or dishonest. Customers: Companies that supply products should not mislead their customers. Especially in the case of consumer goods such as food, a company has the responsibility of correctly informing the customer about the preparation and composition of the product. The origin of the product or building materials and the raw materials used are also important to many customers. Neighbors: Companies located in cities or urban areas also have a responsibility towards residents of these areas, so they cannot have a negative impact on their quality of life. This applies to noise and environmental pollution.

Government agencies: Companies must comply with the laws of the country where they are based and establish fluid and transparent cooperation with government agencies. Media: It consists of providing as much information as possible about any abuses or deficiencies in the companies. External area of responsibility Many companies not only focus on internal processes, but also take social responsibility outside of their own operations. Examples of what can be included in this area of external responsibility: Donations: They are the most popular means of actively performing corporate social responsibility. However, these donations are often linked to the sale of goods and are therefore intended to help increase sales. Sponsorships: Companies also fulfill their social responsibility by sponsoring special initiatives or supporting associations that pursue charitable goals. Social actions: Companies are often willing to give their employees time off if they want to carry out social activities. In fact, this may become regulated in employment contracts.

Examples of companies that use CEMEX: With its Patrimonio Hoy program, CEMEX aims to contribute to the social development of communities, providing them with decent housing through self-construction and easily accessible loans. It also contributes to the installation of eco-techniques in vulnerable populations for the use of resources. To empower women, there are community centers in the places where the company has operations, to train them through workshops for the development of personal and work skills. Achievement of objectives: 5, 7, 10, 11, 15. HSBC: the banking institution, which promotes labor inclusion, has established strategic alliances with expert education organizations to contribute with programs such as Just Raise Your Hand, Zippy's Friends or See Well to Learn Better, and seeks to create awareness and educate the population on the responsible handling of money. In addition, year after year he runs races for the Chapultepec forest and promotes reforestations, participates in Earth Hour, has recycling programs and recently collaborated in the making of the film H2O México. Achievement of objectives: 4, 6, 8, 15.

Mercadona The well-known supermarket chain Mercadona, with 100% Spanish capital, is present in 17 Autonomous Communities and has more than 1600 stores. The corporate social responsibility of this supermarket chain focuses on three aspects: • Commitment to the environment, setting up eco-efficient stores thanks to the reduction of false ceilings, systems that allow the recovery of heat from the machine room, which is subsequently used to air-condition the deli corridors, and the control of lights through the use of presence sensors. The company has also started a product reuse program and a few years ago it started a silent night unloading program so as not to affect city traffic or the rest of the residents of its stores. In 2003, the Barcelona City Council awarded this initiative. • Commitment to society: in 2018 the chain donated 8,300 tons of food to social entities throughout the Spanish territory. • Commitment to stakeholders, which, in this case, are suppliers, customers and workers. Despite the criticism that this company has received through various media, the truth is that the International Labor Organization (ILO) has recognized the good conditions of Mercadona's workers. Inditex Inditex is one of the largest fashion distribution companies in the world and is based in Arteixo (Coruña). It has almost 7,500 stores and is present in 202 markets. Corporate social responsibility has become important in the group since 2001, when they created a specific department for it. The social responsibility of the company focuses on: • Corporate governance of the company: among many other measures carried out by the company, in April 2017 Inditex distributed 42 million euros among more than 88,000 employees with more than two years of seniority.

• Social action: among other measures, it is worth mentioning the donation of 320 million euros to the Spanish public health system to modernize technology for the treatment and diagnosis of cancer, and the recent agreement with the Massachusetts Institute of Technology to finance two chairs with the objective of investigating new textile materials and their recycling. • Environment: as part of its commitment to the environment, Zara, Inditex's flagship company, has launched a campaign to collect used clothing to donate to Cáritas and other NGOs.

Conclusion.

Corporate Social Responsibility The great social responsibility of companies is to stay active, profitable, competing and producing in the market. When a company is profitable, it not only produces a return for its owners or shareholders, but it also generates very desirable social consequences, such as:  new job opportunities through expansion and investment;  provision of valuable goods and services for society;  adequate economic profits that the State can tax and with the product of these taxes keep public employees working, develop infrastructure, human capital, provide health, social security and other services necessary to improve national development. The company should not be burdened with responsibilities and obligations that it does not really have. Efficiency, production, profitability, competitiveness, quality and innovation must be required from the company so that it can satisfy its customers, its employees, its suppliers and its owners or shareholders, in a new local or global environment....