Script Template - Ford PDF

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Ford...

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Package Script Format [To use this template, sign in to your google account, then click on File, Make a Copy, and rename your new copy - delete these words when done. The red words below are instructions, delete them as you go.] Slug: ONLINE SHOPPING (this is a 2-word description of your story) Writer: FORD Date: 01-19-17 RT: 1:45 (this is the length of your edited package - does not include anchor intro or extro) (Note: package exports will be use the form: slug_name_pack, so this package export would be called online_shopping_pack)

Create a two column script, video info on left, audio and script info on right. Wise to create more room for the left side. Keep your anchor lead-in on the right and try to keep the lead to two, at most three short sentences. 15 seconds max. Capitalize all anchor copy. Make everything neat and as easy as possible to read and comprehend. ANCHOR ON CAM

ANCHOR ON CAM

Don’t’ write the assigned anchor name – let the producer do that – because names will change.

GOOD NEWS - THE FIGURES ARE IN AND LATEST ESTIMATES INDICATE ONLINE SHOPPING FOR CYBER MONDAY JUMPED NEARLY 20 PERCENT FROM A YEAR AGO. MARVIS HOLLAND HAS MORE ON THE NUMBERS AND HOW LOCAL BUSINESSES ARE ADAPTING.

Start with nat sound if possible, followed by a descriptive sentence that writes to video. Capitalize all of your reporter copy, but keep the sound bites and stand-up in lower case. Indicate voice tracks with TRACK – and sound bites with SOT for sound on tape. You can use Nat SOT or Nat Sound for a natural sound break.

--PACKAGE--

--PACKAGE----nat SOT— Oh, the Nikon D-3100 is a great deal.

B-roll --TRACK— AT MARKS PHOTO AND VIDEO IN GRAND RAPIDS, SALES STAFF WERE BUSY TALKING TO CUSTOMERS IN THE STORE.

--nat typing—

--TRACK— BUT IN A BACK ROOM, ONLINE STAFF WERE JUST AS BUSY – PROCESSING ORDERS FROM THE INTERNET.

Mick Fleetwood Mgr., Marks Photos and Video

--SOT— Our online sales represent about 20 percent of our business, but that number has been steadily rising over the past few years. If you’re not on-line, you could be out of the game.

Play off track or bites when appropriate. --TRACK-TO STAY IN THE GAME…

-- Quick Nat register --

--TRACK— ……SOME STORES, LIKE BILL AND PAUL’S SPORTSHAUS IN GRAND-RAPIDS, ARE OFFERING FREE SHIPPING FOR ITEMS OVER 100 DOLLARS.

Roberta Flack Bill and Paul’s Sportshaus

--SOT-It does eat away at your profitability a little bit – but If you’re going to be an online retailer – you’re going to have to be competitive.

Alison Krauss Shopper

GRAPHIC Cyber Monday Online Sales 2009 2010 $595 million $648 million Average Purchase $180 $194

Pete Best Shopping Trends, Inc.

--Stand-up Close— Marvis Holland Note: Stand-ups may be bridges (in the middle) or closes. They are rarely opens alone without being a live or look-live shot.

--SOT— It’s getting routine for me to compare online prices to what I see in the stores. If I feel I can get a better deal online from a reputable site, I’ll do that because – it’s easier.

--TRACK— ACROSS THE COUNTRY, THE SHIFT IS GROWING. CYBER MONDAY ONLINE SALES JUMPED FROM 595 MILLION DOLLARS LAST YEAR TO 648 MILLION THIS YEAR. AND THE AVERAGE ONLINE ORDER JUMPED FROM ABOUT 180 DOLLARS TO 194 BUCKS.

--SOT— I think the trend that retailers and e-tailers are watching is whether – in total volume - online shopping will over-take good old fashioned store shopping.

--Stand-up Close A note of caution. This past weekend, the US government shut down 82 websites that were selling counterfeit merchandise. Moral of the story: better to know the companies you’re buying from. In Grand Rapids, I’m Marvis Holland

Save some information for an anchor tag – something that’s a good extra but also expendable if the producer needs to cut for time. --ANCHOR ON CAM--

--ANCHOR TAG-BY THE WAY, CYBER MONDAY IS NOT EXPECTED TO BE THE BIGGEST DAY FOR ONLINE HOLIDAYS SALES. THAT DAY USUALLY COMES IN MID-DECEMBER, WHEN SHOPPERS REALIZE – THEY’RE RUNNNING OUT OF TIME....