SEO steve wiideman PDF

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MKTG462 Scott Sorrell
Guest Speaker Steve Wiideman Notes on SEO...

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Tuesday, October 8, 2019

How to charge higher prices Niche down & Price Up!

- Product/service provider! • Expert! - Authority! - can charge whatever they want because they’ve niched themselves down to what they want!

- Steve Wiideman • GOOGLE: SEO Masterclass! • report tools at his website! • SEMRUSH.com! • checks for duplicates sites! • SITELINER.com! • Free version of his tech audit! • SEOVerified.com! • • The agency’s agency! • Lesson Learned: There is no Impossible! - You can literally do anything! - write a book if you want to become a authority in that industry! • What he does today! - SEO & PPC Audits & Strategic Planning! - DIY “Roadmap” Packages! - Online & 3-Day IN-House Search Training! - Technology Event Speaker! 1

Tuesday, October 8, 2019

• HARO.com! • Testimonials and recommendations: Social Proof from clients! • CORE UPDATES! • Google Panda! - Update that corrected spam ‘! • Penguin update! - update that corrected people stealing links! • Pigeon update! - update that effected the google maps! - Three Unbreakable Principles of Search! • 1. Be the Most Relevant! - have the most relevant content to what people are searching for! • 2. Be the most Visible! • 3. Be the Most Helpful! - Three Strategies for Search Marketing! • 1. Technical SEO! • 2. Content Optimization! - What keywords you use! • 3. Off-Page Visibility! - Do all of these things and improve the pattern of them overtime! - Todays Biggest Challenge: Solving for Mobile! - Google is a mobile first search engine! • Technology! • Content! • Off-Page Visibility! - 1. Client Needs Analysis! 2

Tuesday, October 8, 2019

• - 2. Audits and Strategy! • In 45 days or less, create a simple plan for tech, content & links! - 3. Project Management! • Help your clients get their tasks organized and assigned! • IGNITUR.com! - 4. Focus on tech! • Help your client get their website search-friendly & optimized for higher rankings! • wordpress.com for content building! - 5. Focus on content! • The right application of behavioral-targets keywords and jaw dropping copy! - 6. Bring in the links (and local SEO)! • Problem solving content and ego bait will magnetize links! •

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