Session #18 Non-class Assignment PDF

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Ejercicios obligatorios de Strategic Management...

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STRATEGIES FOR COMPETING IN INDUSTRIES & MARKETS Non-class Learning Assignment SESSION 18 – ENTRY DYNAMICS Prof. David Millán Planelles

General rules You may have access to your notes, slides, and internet (to access library or other search engines) Please read carefully the following instructions and be sure to address carefully each point

Instructions: i. ii. iii. iv. v. vi.

Please refresh the content on game theory, entry barriers, and entry dynamics. Please watch the video with Elana Lowenthal, Vice President Marketing HBO Spain. Please read the articles provided describing the entry of HBO in Spain and its competition with Netflix. Please solve all three exercises in your work group and submit your answers by the deadline established. Please submit the assignment via Online Campus in the Assignment Section (format: max 3 pages, word format, font TNR 12, 1.5 space) Please submit one assignment per group.

1)

Which is the main role of Elana Lowenthal in HBO Spain and which are the main KPIs related to her performance role? Accordingly, which and which types of ‘entry barriers’ and ‘isolating mechanisms’ is she focused to construct?

2)

Which is the positioning of HBO with respect the competitors? From a mobility or entry barrier perspective, what does the variety of product portfolio stand for? Which is its function?

3)

Beyond ex-ante entry barriers, entry dynamics deal with ex-post entry barriers. Please explain the difference and summarize the behavioral barriers of HBO.

4)

By listening to the interview and reading the articles assigned, please summarize the entry dynamics between HBO and Netflix in the Spanish market. Was the dynamic characterized by aggressive behavior intended as price wars? Why?

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5)

Considering Fudendenberg-Tirole model, how would you define the behavior of HBO Spain when entered the market? Please motivate well your answer giving examples and taking evidence from the articles, especially considering the evidence of operating profit and revenue of both companies.

6)

Which strategy would you recommend to HBO management to reinforce its positioning and especially to enlarge its customers’ base? [please listen to the last question from Elana carefully]

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