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RMIT Classification: Trusted Respondent ID: SGS.G1.T4.NTKL.R2 Age: 35 Gender: Female Location: Ho Chi Minh city Income: Around 25 million VND Skin Concerns: Dark pigment

No 1

Interview questions Question 1: To start with the interview, could you share a bit more about your current concern of your skin conditions?

Answer Dark pigment

1.1

Probing Question: You have ticked a few items in the answers for question 11, out of those issues, what are your biggest concerns about your skin conditions?

Because of work requirement, I have to go outside very often and that lead to the dark spots on my face.

1.2

Probing Question: What particularly is bothering you regarding that condition?

It is hard to prevent and high time consuming.

1.3

What do you want to improve about your facial skin most?

Improve Dark pigment

1.4

: (You can come up with more question to deeply understand your participant’s problem/concerns….) …more probing questions ….. …..

2

Question 2: What methods or Serum and Supplementary tablets ways of taking care of your skin do you think are the most important one to you? Eating healthy You have ticked a few options (which are……)in the answers for questions 14, but what do you believe to be most useful for you? And why? Why? What do you think are Skincare properly, yoga or gym fundamental for….?

2.1

2.2

What do you think are really

In short term, Cosmetic surgery. In long term, eating 1

RMIT Classification: Trusted

2.3

3.

3.1

effective in the short term ? In the long term? Why do you think so? (You can come up with more question to deeply understand your participant’s problem/concerns….) ….. ….. What moment or incident in your life from which you suddenly recognize that you are aging? Where the story happened? When did it happen? Who was involved in the story?

healthy and having enough sleep

Easiest to know is when to be down at health, not strong like anymore then realized I am aging. Then look at mirror, the skin is sagging At home when at work and friends’ meeting Friends and lovers

3.2

How did you react? What were you thinking?

I was worry and staring to learn to live healthier, balance work and life, eat healthier

3.3

(Probing Question: More questions that you think is relevant to the talk)

Aging is an obviously so just try the best to balance work and life in order to improve skin condition and prevent aging

4

Question 4: Could you name five digital influencers you are most interested in?

4.1

Could you share more about these influencers? What these influencers are famous for? How do you get to know about them? Why are you attracted to them?

4.2

4.3

28.

What level of trust do you have for these influencers? Why? (Probing Question: More questions that you think is relevant to the talk) What are the first three words that come to your mind when you hear about and see these products?

Tang Thanh Ha Dao Ba Loc, Giang oi, Hong Van Thu Trang Hanah Olala and Dr Hiếu, trust them more in skincare compared to Dao Ba Loc or Giang oi

60%

Modern, expensive and high-quality

Probing Question: Why do you think of these words? 2

RMIT Classification: Trusted

29

What is some further information would you like to have about these products?

30.

What are some concerns you might have about these products?

3...