Simulation Individual Registration Preparation MKTG1000 0LB Fall 2018 PDF

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MKTG 1000 0LB Fall 2018 – MARKETING SIMULATION (15%) The marketing class will be participating in an exciting new online marketing simulation, where you be the Marketing Director in a relatively new video game company. You and your group will simulate, in an experiential learning exercise, the opportunities, challenges and marketing decisions of trying to survive and thrive in a competitive video gaming industry. You will start your learning by doing individual preparation online tutorials and quizzes (3% of final grades). For the following six weeks, you will be part of a team of students that will participate in a competition against other teams from the class in growing your video game company through the development and management of a portfolio of video game products for which you must make important marketing decisions. The marketing simulation will help you apply your learnings from course material and lessons in a fun and interactive exercise. Each week you will be asked to answer key questions in your online logbook. At the end you will be doing a self and team 360 degree evaluation. Teams will be formed at the beginning of the term with more detailed instructions provided in class. PART #1 – Marketing Simulation Individual Preparation (3% of final grades) In preparation for the marketing simulation, each student must complete the online Preparation tutorials to learn about the company, key marketing roles, and various aspects of marketing that will be applied to the simulation scenarios that will be presented each week. Included are understanding the organization, marketing strategy, financial reports, marketing mix (product, price, place, promotion), product life cycle, product portfolio and customer service. See Schedule/Critical Path for due date. The Preparation includes 11 tutorials with five Quiz/Review Questions at the end of each tutorial. Total time to complete all tutorials will be approximately 3 hours (you do not need to complete in one sitting and can stop after a tutorial and log-back in later to continue tutorials and quizzes). However, please note the deadline on Critical Path/Schedule to complete the Preparation assignment. Your total marks on all Quiz/Review Questions will constitute your grade on this assignment. Take your time to go through each tutorial to understand the content in order to perform well on the Quiz/Review Questions, but also to retain the knowledge from the tutorials that will be applied to your group simulation work. Praxar “Marketing Video Game Simulation” – Registration Guide for Students Group Name: Marketing Simulation Code: sim-8253-da (students need the simulation code to register) FIRST TIME USERS ACCESSING PRAXAR • Click here to register: www.praxar.com/register • You will be asked to complete a form, providing your email address and creating a password. When you are done, click on Register.

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A confirmation email will be sent to your email address immediately. Click on the link in that email. A new form will require you to provide a SIMULATION ACCESS CODE (see code above) The next step will require you to make an online payment ($20 plus HST) using a credit card. Please note that the name on the credit card may be different from the name of the person registering. Praxem accepts only Visa, MasterCard and American Express. Small typographical errors – such as a mistake in a digit or letter – can prevent approval of your payment. If the problem persists, contact the Praxem team to obtain temporary access to the simulation for one week. If possible, ask a relative with a credit card to make the payment for you. Another option is to use a prepaid credit card. These cards can be purchased and refilled with $50 to $100, depending on your needs, and can be used for other purchases. The fees for these cards are very low, almost always significantly less than the fees for bank credit cards. For more information about prepaid credit cards, click here: https://www.canadapost.ca/cpc/en/personal/moneygovernment-services/manage-money/prepaid-cards.page.

AFTER COMPLETING YOUR REGISTRATION… • To access your simulation, go to the Praxar website: www.praxar.com • Click on LOGIN. • Use your email address and password to log in and access your simulation. IF YOU HAVE ANY DIFFICULTIES If you have any difficulties with this process, such as logging in to the Praxar site, send an email to [email protected] or call the Praxar team at 1-855-455-0700....