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Globalization: A Closer Look

Crashonda Smith Grand Canyon University SOC-100: Everyday Sociology June 05, 2021

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Globalization: A Closer Look at Nike Bill Bowerman and Phil Knight seemed not to have anticipated how their little retail outlet would in the long run turn into a universal powerhouse within the sports attire industry when Blue Ribbon Sports was established in 1966 (Encyclopedia Britannica, 2019). The Nike brand assessed net worth is around $202.35 billion (Macrotrends, n.d.) as of today, with no signs of abating down. Since of the company’s profound pockets and worldwide impact, Nike has had a critical effect on worldwide stratification, influencing nearby societies in numerous nations, counting the States, eventually coming out as an enormous victor. To begin with, Companies like Nike took incredible advantage of globalization by outsourcing the generation of their items to nations with cheaper labor (Shin-Clayton, 2018). Since globalization, numerous nations have lost a handle on a few legislative and social standards. For illustration, the Chinese Communist Party opened its communist markets to western nations within the mid-70s and Nike has made and sold numerous of its items to the individuals of China since 1980 (Hu & Chen, 2016). Nike wanted to uncover the Chinese individuals to Western culture, driving numerous individuals to feel Cultural Cringe. Agreeing to Phillips (as cited by Hu & Chen, 2016), Cultural Cringe, “refers to an internalized mediocrity complex which leads individuals to reject their claim culture as the second rate to other cultures” (Cultural Cringe, para 1). The Nike swoosh is known around the world and may be an image of the American culture and values, to be specific opportunity, with the proverb “Just Do It!” Nike has without a doubt impacted Chinese culture with the brand and the economy by utilizing thousands of laborers at the low conclusion of the Chinese course framework. Next, thru their gigantic capital, companies like Nike offer assistance to keep America at the best of globalization stratification. The States is the wealthiest country within the world, and

3 is famous by Henslin (2017), as a normal American parent, “you anticipate your children not as it were to outlive but to be well-fed, not as it were to be able to examine but to go to college” (p. 194). Appropriately, numerous Americans have a larger standard of living than most of their partners around the globe, and as a result of this, numerous individuals look to move to the States. Although there may be benefits, such as occupations being filled, and economic development being kept up, but there is a drawback, as numerous of the individuals coming to the U.S. need instruction. Budiman (2020) of the Seat Investigate Center once said, over 50% of individuals that comes to the U.S. from Mexico have less than a high school education, conceivably making them more dependent on government welfare programs since they cannot achieve higher-paying employments. Finally, since globalization, the Nike company and corporate pioneers within the organization have been able to store up huge sums of riches, control, and distinction. Nike employments the world's most compelling competitors and celebrities to showcase its brand (Woods, 2017). Numerous of these spokespeople are multimillionaires, up top within the rankings of social stratification. They talk to convince individuals around the world within the lower steps of society to spend billions of dollars each year on Nike items. Besides, Nike moved its need in commerce by moving absent from fabricating to concentrating on making profits. As mentioned already, this is often generally finished thru outsourcing occupations. Rather than investing capital on unused machines and production lines, the company outsources the generation of its items to low-cost fabricating organizations abroad, centering more on promotions and supports (Kazi. 2011). This has been an effective equation and has made Nike a tremendous champ within the race to the best of the stratification stepping stool.

4 Summary, Nike has had a critical effect on worldwide stratification, influencing neighborhood societies in numerous nations, counting the States, eventually coming out on beat as a huge victor. Through globalization, Nike has made an effect on nearby societies around the world with their informing and stock. Another, the company has made a difference for the States to maintain its dominance within the worldwide markets, making America the goal of choice for numerous vagrants. At last, Nike has to be a huge victor since they viably utilized globalization to showcase and fabricate their items at decreased costs. Nike could be a multibillion-dollar enterprise, supported by competitors and celebrities with riches, control, and distinction that embraces worldwide balance. The irony is the laborers in China would get to spend half their month-to-month profit to purchase a combination of shoes they make for Nike.

5 References Budiman, A. (2020). Key findings about U.S. immigrants. https://www.pewresearch.org/facttank/2020/08/20/key-findings-about-u-s-immigrants/ Editors of Encyclopedia Britannica. (2019). Encyclopedia Britannica. Retrieved November 11, 2020, from https://www.britannica.com/topic/Nike-Inc Henslin, J. M. (2017). Essentials of sociology: a down-to-earth approach (12th ed.). Edwardsville, IL: Pearson Education. Retrieved from http://www.gcumedia.com/digitalresources/pearson/2016/essentials-of-sociology_ebook_12e.php Hu, Y., & Chen, G.-M. (2016). The impact of cultural cringe on consumer behavior in China. China Media Research, 12(4), 75+. https://link.gale.com/apps/doc/A469850006/AONE? u=canyonuniv&sid=AONE&xid=0327ba0f Kazi, T. B. (2011). "Superbrand, Globalization, and Neoliberalism: Exploring Causes and Consequences of the Nike Superbrand." Inquiries Journal/Student Pulse, 3(12). http://www.inquiriesjournal.com/a?id=604 Macrotrends. (n.d.). NIKE Net Worth 2006-2020. https://www.macrotrends.net/stocks/charts/NKE/nike/net-worth Shin-Clayton, S. (2018). The Enforcement of Corporate Social Responsibility Through Contractual Terms in Business to Business Contracts Through the Supply Chain. Auckland University Law Review, 231. Wood, L. (2017). Why Nike Uses Endorsements & Sponsorships. https://bizfluent.com/13636879/why-nike-uses-endorsements-sponsorships...