Social Media Survey Analysis Brenda Ellis PDF

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PSY-452 Experimental Psychology Part 1: Social Media Survey Data Collection In the table below, compile survey data from the five surveys, including yours. For each question, record how many responses for each answer. Response A

Response B

Response C

1

Question 1 Question 2

3

Question 3

1

1

Question 4 Question 5

1

4

Question 6

1

1

Question 7

3

2

Question 8

1

2

3

1

2

2

1

1

1

1

2 4

4

1

3

2

Question 13

2

3

Question 14

2

3

1

Question 12

4

1

Question 16

1

4

Question 17

1

2

2

2

1

2

3

1

Question 18

5

Question 19 Question 20

1

Question 21

2

2

1

Question 22

1

Question 23

1

1

1

1

2

3

Question 24 Question 25

4

5

Question 11

Question 15

Response E

1

1

Question 9 Question 10

Response D

3

3 3

1

Part 2: Social Media Survey Analysis

In 75-100 words for each question below, analyze the results of your surveyed information (450600 words total). Include the following in your reflection and support your answers with scholarly references and research: 1. Can any of the questions be misunderstood? Why or why not? I feel the question asked were straightforward and clear. The wording used was simple, so even those with lower educational skills would understand. The questions asked were aimed at those who currently use social media, so with experienced users, there should be no difficulties understanding what is being asked. Open-ended questions were not used in this survey, so participants are only required to answer questions using a numerical scale based on the strength of their feeling on that topic. The use of a scale grading system is simple, with very little thought needed to answer. 2. Are the questions biased or slanted? Why or why not? I did not feel any of the questions were biased. All the questions asked were generalized to all social media platforms, with no specific platform names used. For example, question two states, “I update my status on social media more than 2 times a day” (Grand Canyon University, 2020, p. 1). The statement social media is used instead of being specific to Facebook, Twitter, etc. Further, I believe question twelve could be slanted as the first part of the question states, “I feel better after I read posts on social media,” and the second part states, “It relaxes me” (Grand Canyon University, 2020, p. 3) Feeling better does not necessarily

mean the feeling of relaxation. When a participant chooses a response, it is generalized to both sides when one part may not apply to the participant. 3. Is the wording of the questions leading or misleading? Why or why not? I do believe there is at least one leading question in the survey. Addressing question twelve again, it states, “I feel better after I read posts on social media. It relaxes me” (Myers & Hansen, 2012, p. 3). This question contains a statement specific to a feeling. Reading the question leads a person to say that the “better feeling” after reading posts is relaxation. When the better feeling could be pleased, satisfied, or cheerful. If the question were broken into two questions, a person could respond to each part of the question. Pew Research Center considers this question a double-barreled question and is difficult to interpret [ CITATION PRC15 \l 1033 ]. 4. Is the best response format used? Why or why not? Survey Monkey (n.d.) states the best response format would include multiplechoice responses, scale responses, or other responses that the participant only needs to choose an answer, such as the survey responses used for this assignment. It is stated that these formats compared to those requiring explanations or expanded responses from the participant are easier to answer and provide the quantitative data needed for analysis[ CITATION SurND \l 1033 ]. When using the scale response format should be balanced with the responses[ CITATION SurND \l 1033 ]. There should be a response that participants can remain neutral or opt-out of an answer that does not apply. Also, there should be equal answer choices in each direction of the response. Meaning if response choices include

responses such as “very likely, and likely,” there should also be responses such as “not likely and very unlikely.” 5. Were there questions in which someone may lie to appear more desirable? Being that the survey is anonymous, there should not be a reason to lie. However, when asking for input or responses, there is always room for deception from the participants. Some people will mark answers just to mark them or without reading and understanding the question. Even though the survey is anonymous, some people are just not honest. Further, some people tend to choose answers that they feel will make them look like better or more desirable people. If a person wants people to believe they are neutral when it comes to politics, they will use neutral responses to political questions. Question twenty-one states, “I post only good quality photos of myself on social media because I want others to think I look good” (Grand Canyon University, 2020, p. 5). If a person did not want others to think they were self-involved or vain, they would remain neutral or strongly disagree. Any answer to any question can be falsified to make a person feel better about themselves or look more desirable. 6. Why are the questions worded the way they are? (Refer to the Marlowe-Crowne Social Desirability Scale on page 111 of the textbook). The questions are set up or worded, so participants are less likely to lie or be deceptive. The questions asked avoided hidden meanings and are straightforward to avoid a response based on an assumption [ CITATION Mye12 \l 1033 ]. Researchers are looking for the most accurate and honest responses possible.

Further, when looking for deceptions in responses or to avoid deceptions, questions may be reworded in another question. For example, question twenty-one states, “I post only good quality photos of myself on social media because I want others to think I look good,” and question twenty-two states, “I never post pictures of myself on social media” (Grand Canyon University, 2020, p.5 ). When a person responds to question twenty-one as they agree and then responds to question twenty-two as strongly agree, there is deception present. A person cannot post good quality photos of themselves if they never post photos of themselves.

References

Grand Canyon University. (2020). PSY 452: Social Media Survey. Phoenix, Arizona: Grand Canyon University. Myers, A., & Hansen, C. (2012). Experimental Psychology (Seventh ed.). Mason, Ohio: Cengage Learning. https://www.gcumedia.com/digital-resources/cengage/2011/experimentalpsychology_ebook_7e.php PRC. (2015, 01 29). Questionnaire design. Pew Research Center (PRC): https://www.pewresearch.org/methods/u-s-survey-research/questionnaire-design/ SurveyMonkey. (n.d.). Survey Best Practices & Design Guidelines. SurveyMonkey: https://www.surveymonkey.com/mp/survey-guidelines/...