Stakeholders analysis PDF

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Southwest case analysis ...

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The company I chose to do stakeholder analysis this time is Johnson & Johnson. Johnson & Johnson was founded in 1886. It is the world's most comprehensive and widely distributed health care product manufacturer and health service provider. Its products sell well in 175 countries and regions, and it owns many well-known brands such as Johnson & Johnson Baby, Neutrogena, Clever, Jiao Shuang, Bondi, Dakening, Tylenol and so on. And Johnson & Johnson has Credo, which has been committed for many years, recognizes the diversity of stakeholders they are responsible for and serves as our guide. In the next paragraphs, I will discuss some recent needs that some stakeholders have placed in Johnson & Johnson. 

Trade Associations, as stakeholders, will require Johnson & Johnson to ensure their business ethics, availability and affordability of medicines and contribute to product innovation and diversity, and product safety.

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Consumers will require Johnson & Johnson to provide more socially beneficial products, and they hope to access Johnson & Johnson's products in more places. In addition, consumers expect Johnson & Johnson to provide innovative healthcare opportunities and training programs that will have a positive impact on underserved areas.

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Employees will require Johnson & Johnson to reward them based on their work performance and hope that human capital will develop. Also, employees will require the company to provide a diverse and inclusive corporate culture and a safe working environment.

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The supplier will require Johnson & Johnson to provide relevant training and knowledge lectures and to ensure the safety and reliability of consistent transactions. In addition, suppliers will want companies to protect personal privacy. Perhaps suppliers will also require companies to provide sustainable development strategies that have received much attention in recent years.

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For the community, Johnson & Johnson will be required to focus on the environmental impact of pharmaceutical manufacturing and provide emergency plans for critical times. The community will also require Johnson & Johnson to provide part of its volunteer services to reduce some of its safety and health issues.

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The government requires Johnson & Johnson to comply with regulations and ethical business practices. In 2019, Johnson & Johnson's baby products were found to contain asbestos, so the government should ask Johnson & Johnson to pay more attention to whether the product itself meets the marketing slogan.

Next, I will give some examples to illustrate how Johnson & Johnson develops symbiotic relationships among stakeholders. Johnson & Johnson is committed to the new plastic economy. JNJ signed the New Plastics Economy Global Commitment in 2018 and promised to use more recycled materials in its product packaging. In "Health for Humanity 2020 Goals", JNJ stated that they will increase the recyclability of packaging to more than 90% this year, thereby reducing dependence on disposable packaging. Here's how several key stakeholders are affected: Suppliers like recyclable plastic packaging, because economically, compared with other alternatives, the cost of plastic is relatively low, which can save costs. Shipping companies like recyclable plastic packaging because plastic is lighter than other packaging materials, helping to reduce the number of vehicles that carry goods and improve fuel efficiency. Consumers like recyclable plastic packaging because plastic is more tightly sealed and easily sterilized to protect products from harmful substances. Environmentalists like this kind of packaging, because recyclable packaging is more environmentally friendly than non-recyclable disposable plastic packaging, which effectively reduces the carbon footprint....