STP and SWOT analysis of coke PDF

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These are in formations and examples of STP and SWOT analysis of a Coke company...

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STP of coke Segmentation: Coke will use demographic segments that focus on ages, as could be seen lately that coke are trying to persuade teenagers to buy their product more. Besides, Coke also makes advertise for those people who don’t often drink water, hoping that they will turn to drink or buy their products. Targeting: The main target consumer group of Coca-Cola is teenagers to middle age aged (15-25years), both males and females. Financial status from lower to middle level and have personality characteristics that want to be refreshed and have a life style that mainly likes sports and music, buying product to consume is considered. But small shop also could make profits for Coke too. Positioning: A Soft drinks that give the full taste of Coke and being the number 1 black soft drink brand leader.

SWOT analysis of Coke Strengths - Coca Cola was the first soft drink brand that enters the market, this leads to an advantage which creating a genuine and original product feel for customers. - Coca-Cola is a Global Brand that accumulates trust for a long time. Along with the unique taste difficult to be copied. - Coca-Cola has clear positioning, allowing consumers to remember the brand precisely, not to be confused with other brands. - Coca-Cola is a market leader with a high share of CSD for 48.1% in 2015. Weakness - Lack of diversification. In other words, it is difficult for Coca-Cola to offered new products because Coca-Cola is well-known for consumers in soft drink water. Therefore, it’s hardly possible to expand their products or changes to another filed in the market. - Coke is well known in a non-nutritional beverage. Opportunities - Boundless communication allows the products to be more easily accessible to consumers in different region. - The markets are still wide for non-alcoholic beverages. Threats - Local brands in different countries are considered. For example, Thailand has EST as a black color soft drink product. Since this brand came out, there are more shop avoid to sell coke and turn to sell more local brand products and the lead to the consumption of the customers which will be persuade by these factors. - According to the research, Even though Coca Cola is the biggest brand which has a brand value for 77,839 billion dollars, they found out that people like the taste of Pepsi more than Coke. - Consumer values have changed. The importance of health is increasing, causing consumers to reduce their consumption of Coca-Cola drinks because of lack of health benefits and pay attention to the products that are more beneficial to health. - Fierce competition both of the original market and new beverages that are continuously trying to make it difficult for Coke to occupy a large market share and still have to maintain the same market share....