SWOT analysis for new private hospital of CUHK PDF

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SWOT analysis exam questions...

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SWOT analysis for new private hospital of CUHK Strength: -

Supported by comprehensive research university (CUHK) and professional expertise Reputation and experience built from the Prince of Wales Hospital Well-formed team and interprofessional collaboration Financial support from the government

Weakness: -

Increased workload of staf Loss of expertise to private market in recent years Strong culture, heritage and tradition that cause resilience to innovation and change Lack of experience from private sectors

Opportunity -

-

Increased communication with Greater Bay area and the mainland China will be expected in the future, which will boost the visit of patients from China due to better reputation of healthcare service in Hong Kong Profit from private hospital can provide funding for more research and technology development Collect data from private market for academic and administrative purpose, which enhance the comprehensiveness of database Aging population and improvement of economy of our local society which increased the demand of high quality health care service Implementation of the voluntary medical insurance made the private healthcare more afordable

Threat -

Increasing demand and transparency from public Rapid development and competition from Greater Bay area Economic downturn due to COVID19 pandemic and unstable society environment increased the market uncertainty Funding from the government means more financing control from the government and less autonomy in pricing

Balanced scorecard Financial - Objectives o Increase revenue of procedure under the package pricing scheme o Reduce operating cost - Measures o Net profit o Operating cost - Target o

Achieve 5% profit for each surgical procedure

- Initiatives o Enhance ambulatory surgery service o Efficient turnover of operating theatre o Stock take about the market price of diferent procedures Internal business process - Objectives o Reduce average length of stay o Enhance operating theatre utilization rate - Measures o Auditing the length of in-patient stay of patients admitted for surgical procedures o - Target o o o

Audit the theatre-in and theatre out time and the turnover time

Turnover in the emergency department within 90min Achieve target length of stay of diferent surgical procedures Minimize surgical case cancellation rate

- Initiatives o Set the target length of stay of common surgical procedure (eg. endoscopy, colectomy) o Streamline the workflow from floor-in to theater-out

Learning and growth - Objectives o Enhance staf belonging to the hospital o Use of technology to enhance workflow and reduce wastage of resources - Measures o Number of grants applied for staf development o Turnover rate in the operating theatre - Target o o

2 grants per year Within 30 minutes

- Initiatives o Encourage overseas training programme o

Use of AI to count surgical instruments

Customers - Objectives o Reduce waiting time in the Emergency Department o Improve the satisfaction rate of canteen service - Measures o Turnover rate in the Emergency Department o Questionnaire about the canteen service - Target o o

Within 90 minutes Achieve 80% of satisfaction rate

- Initiatives o Develop workflow protocol for common emergency presentation (eg. chest pain, abdominal pain and hematuria etc) o Outsourcing high quality canteen...