SWOT analysis GIANT STRENGTHS WEAKNESS DOCX

Title	SWOT analysis GIANT STRENGTHS WEAKNESS
Author	Mardhiah Masud
Pages	2
File Size	17.1 KB
File Type	DOCX
Total Downloads	564
Total Views	1,002

Summary

SWOT analysis GIANT STRENGTHS WEAKNESS - One of the largest - Giant are experiencing a supermarket chains in high turnover rate with Malaysia their employee especially Which is the good because in the operation this way they can capture the department market share and little by little Many of their ...

Description

SWOT analysis GIANT STRENGTHS WEAKNESS - One of the largest supermarket chains in Malaysia Which is the good because this way they can capture the market share and little by little space out their competitors. - Giant indeed is one of the largest players of the retail industry in Malaysia Whom having over 85 branches spread throughout the country. - Giant branches are strategically located throughout the country and state Making them more attractive to their customers - Giant also having their own house brand It is a good way of marketing their brand nama to their customers. - Giant are experiencing a high turnover rate with their employee especially in the operation department Many of their employee resigns after only working one or two monts in their supermarket, which is not good for them as they will need to find and employ new employees. - The large size leads to inefficiency in bureaucracy Which mean their decision making is centralized in their headquarters. OPPORTUNITIE S THREATS - Giant have ready customers, households - There is stiff competition within the industry...