SWOT Analysis Jollibee PDF

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SWOT ANALYSIS...

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MARY DAWN O. MACALISANG

11-RUBIO

SWOT ANALYSIS: JOLLIBEE STRENGTHS: •

THE LARGEST FOOD CHAIN IN THE PHILIPPINES – Jollibee has over 1,150 stores nationwide. There's almost no one in the Philippines who hasn't yet heard of this fast-food chain unless you live in a cave or something.

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WELL-TRAINED EMPLOYEES – Every Jollibee outlet welcomes customers with friendly and efficient service; before being hired, workers are trained before putting them on the job.

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MARKETING STRATEGIES – Jollibee knows its target audience well. They are well-known for their commercials that show the importance of family values and ads about love that target the younger audience.

WEAKNESSES: •

SUPPLY DEMAND – There are lots of Jollibee stores nationwide, food supply may lower because of the high demand. There are food items that go out of stock due to demand.

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NOT ACCESSIBLE TO EVERYONE – There are areas in the Philippines that don't have a Jollibee franchise. Some people still travel from long distances to taste a 99-peso meal in Jollibee.

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NOT FAMOUS IN OTHER COUNTRIES – The standard menu for Jollibee is catered to suit Filipinos' tastes; people from other countries may not favor this kind of food, especially since everyone has different food tastes.

OPPORTUNITIES: •

EMBARKED ON AN INTERNATIONAL EXPANSION PLAN – There are many homesick OFWs in other countries that can introduce Jollibee to other people.

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NEW MENU ITEMS – New menu items are being created to cater to people from different countries' tastes.

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A WELL-KNOWN FOOD CHAIN IN THE PHILIPPINES – There's this thing called brand loyalty. Even after years of operation, Jollibee is still the no. 1 go-to place for Filipinos if they want to eat a quick snack or do a small get-together with family and friends.

THREATS: •

OTHER FAST-FOOD CHAINS – There are still many food chains that may steal customers away, especially globally known food chains like MCDONALDS or Wendy's.

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UNHEALTHY FOOD ITEMS – Almost every menu item in Jollibee is unhealthy, oily, and almost everything is meat. Fast-food is delicious but unhealthy.

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LIMITED MENU – The menu of Jollibee is a bit dull and lacking; people's tastes change over time. People will still get bored of the classic chicken and spaghetti menu....