SWOT Analysis - Marijuana PDF

Preview

Summary

SWOT analysis of Marijuana. ...

Description

SWOT ANALYSIS

❖ STRENGTH • Consuming Cannabis through beer will avoid its consumption via smoking which causes negative impact on respiratory system. • Popularity of Cannabis is much more than the other drugs, and after its legalization in Canada it is a completely new market to be explored. • Cannabis has been scientifically proven to be of medical use and the death rate due to Cannabis is 0 whereas the death rate due to alcohol consumption is more than 3Lakh per year. ❖ WEAKNESS • The taste is not satisfying the customers as it is too bitter. • Poor ratings from the customers of Amsterdam where this new product has already been launched. • The presence of alcohol along with cannabis can cause serious health problems. • Market is limited to Canada and Uruguay only, as Cannabis is not legal internationally. • Increase in the price of beer in Canada by 2.6% indicates that there is a possibility of hike in price of Cannabis beer too. ❖ OPURTUNITY • Legalization of Cannabis in Canada, making it the right time for the market launch of a Beer with Cannabis. • Putting a Cannabis product in a beverage is a smart move for another reason, too: it could help save the struggling beer and soda industry. • In recent years, many major beer labels have been plagued by what analysts says is a lack of interest among millennials. ❖ THREAT • Sudden ban of Cannabis in future might pose a threat to the new product. • Non-Alcoholic Cannabis beer has been launched, which is posing a threat to the alcoholic Cannabis beer in the market, as the demand of the former form of beer is more. For example, Heineken-Owned Lagunitas has launched non – alcoholic cannabis beer infused with THC*. • Various company has already tried to supervise the process of making the cannabis beer tastier and healthier, which results to tough competition in the market. • The gradual increase of price of beer might affect the citizen and reduce the sale of the newly launched cannabis beer.

*THC = Tetrahydrocannabinol...