SWOT Analysis -Netflix PDF

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Summary

Develop a SWOT analysis: State what you believe is the distinctive competence and core competence of your selected company.
Give an example of how the values and mission statement help to shape planning. Additionally, discuss some internal and external factors that may influence the business i...

Description

SWOT Analysis Environment Strength

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Netlix

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Brand Image - Netflix has become a household name for its streaming platform. Diversification - Netflix’s library consist of a variety of TV show, movies, and documentaries, including original content. Large customer base Services available in over 190 countries. Affordability - Offers low competitive market pricing

Opportunity 

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Weakness 

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Tier Plan Subscription -Limited accessibility per device and screen resolution options. No Proprietary Business Model - New competitors can enter the market with same structure Limited License Agreements – Streaming rights vary per region/country. Some content only available for a limited time.

On-Demand Rentals and Add-Ons – offer customer access to newest content at will or subscribe to specific channels. Customer Retention – Offer a revised subscription package Expand Target Audience – Focus on expanding foreign content in the US

Threats 

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Debt – Netflix’s increasing debt could have long-term effects on it profits Competition – Other streaming platforms are offering its customers what Netflix’s doesn’t Online Piracy – Illegal downloading and sharing of copyrighted content...