SWOT Analysis of Good milk PDF

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SWOT Analysis of Good milk product...

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SWOT Analysis Strengths  Premium Positioning: They have position their product very well. They are positioning their product with clear message so that's why they are attracting more customers towards them by telling them their exact needs and wants.  Available Everywhere: They have very much strong distribution channels through which they can make available their product at everywhere. Convenient: the product is easy to use. The packs of Good Milk have a closure for the handiness to the customers.  PR with farmers This company has operating with other variants as well so they have very strong contact with their farmers and they are very happy with their deals they actually engage for giving them good advices for fertilize their land that's why gaining a good reputation over the year. So we can say that we have an advantage over others. They have long term relationships with farmers that's why farmers always wants' to give milk to them.  Strong consumer & product research Good milk always has done research specially before launching the product and after launching as well they have very strong consumer and product research. This act can give them exact figures of the behavior of their customers and help them to develop their portfolio for future concerns. They also have global research partners such as JWT Asiatic and Mars marketing and some of other marketing and advertising agencies.  Technology: Their biggest strength is their plants they have almost latest technology to process the milk and give best to their customers. Weaknesses:  Low Quality Milk As the company doesn't have their own dairy farms so they are collecting milk from different sources so sometimes they face the problem of low quality milk.  Milk collection Cost In the above section as it is mentioned that they are processing the milk by collecting it from other sources so obviously this will cost them a lot so this could be their weakness that they have to bear the cost of collection as well. On the other hand if they have their own dairy form near to processing centers then they can cut their this kind of cost.  Packaging As we know that they are selling tetra pack milk so they must have their own tetra pack plant but in the mean while they are dependent on tetra pack company because that is the only option available to them if in case they increase the price then they have to increase their price for ultimate consumer which is their weakness that they always depend on tetra pack for their packaging. Opportunities  Large Potential Market According to the market research, 80% of the total market is using Open Milk which is more beneficial according to them. Shakarganj Good Milk has a large potential market which is the opportunity to grow their business.  Support by Government Previously Government has decided to support farmers because of the growth in this industry so this could be opportunity for this company that they can get benefit from the government schemes. They must be providing cheap products to the industry to sustain the growth.  Awareness among consumers: Have better opportunity to give best to consumer this time because people are becoming dissatisfied as they getting aware of the side effects for loose milk its hygiene and health issues.

Threats  Competition There is always having threat from competitors same like good milk having the treat from their competitors because they are stronger in terms of finance and everything. Competition always creates a threat because everyone wants to be a market leader and to get maximum shares. Others brands are serving in the market from so long so they have more market share as compare to good milk. Good milk is facing strong competition which is the biggest threat to them.  Price Differentials As we know that other companies are very strong so they have strong influence in the market like they can provide goods in cheap rates then good milk because big corporations having more leverage in terms of profit.  Consumer preferences As this is a not so big company so obviously they cannot invest huge more capital but on the other hand consumer's preferences changing over the time. Sometimes consumers purchasing power get lower and sometime they need some different taste so company has to cope with every situation....