SWOT analysis VieOn-MPP PDF

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Strengths One of the strengths of VieOn is that it has exclusive blockbusters, high-quality movies, reality shows, and famous sports tournaments. Besides, Tam (2021) has stated that VieON gives the audience the feeling of a complete movie experience with a storehouse of blockbuster movies and TV shows from Hollywood, Disney, HBO series. Customers can take advantage of a sneak peek at the most popular content. Additionally, be entertained with renowned sports events such as the Premier League, the Champions League, and others via the unique K+ channel (Appendix 2). In addition, with solid support from DatViet Media and Entertainment Group VAC Group Holdings, VieON has the condition to own a rich entertainment content store. According to Duong (2020), VieON is an OTT application developed by VieON Joint Stock Company, a subsidiary of Dat Viet VAC Group, collaborating with US consulting company BCG Digital Ventures. Another strong point of VieOn is that the application can be utilized anytime, anywhere, and on any device. Besides, Ngoc (2021) has stated that the VieON application is available on various devices, including smartphones, smart TVs, tablets, and laptops. This enables users to never miss out on their favorite content or television shows regardless of where they are or at any time. Weaknesses VieOn received a significant amount of customer feedback regarding account registration and connection speed (Appendix 3). Moreover, the app is still unstable. Furthermore, VieOn is one of the young and newly launched OTT applications in the OTT industry. In addition, the application was only launched in June 2020, relatively late compared to FPT play which was established in 2014. Besides, Nhu (2020) has stated that the latest statistics on Top Charts in the entertainment segment, VieOn ranked 9th in the top 10 applications with the most downloads. Additionally, VieOn, like other OTT businesses, has limited copyright on its products. Based on Trang (2018), the difficulty of OTT Vietnam is the copyright issue because brands compete for exclusive rights to copyright "hot" content. Opportunities VieOn receives a relatively high 5/5* rating with impressive remarks and pleasure reviews on both the App Store and Google play. According to Reviewinc (2020), having a five-star rating has a significant impact on a company's reputation score and ability to get potential customers. Therefore, VieOn achieves a five-star rating, it will earn enough trust that consumers will choose it over its competitors, resulting in increased business. Moreover, rating 5* might help VieOn enhance its searchability while looking for a business in its industry. In addition, the COVID-19 pandemic has increased users' internet usage more than usual. Luan (2021) has stated that as of December 2020, the most popular applications used by Vietnamese users are social networks, movie streaming platforms, and messaging applications. This is a positive indication for the OTT industry including VieOn; perhaps in the near future, people will replace their televisions with OTT applications to watch movies. Furthermore, according to Thanhnien (2021), due to the epidemic's complex circumstances, demand for home entertainment increased, and the entertainment super application VieON has surpassed hundreds of "heavy competitors" to climb to the Champion position. Thus, entertainment application VieON suddenly won the top 1 most downloaded free application on the App Store (iOS) and ranked second on CH Play (Android) in Vietnam. Besides, as can be seen, VieON has established its impact in less than a year of operation by continually improving technology and providing viewers with unique content. Threats

VieOn, like other over-the-top (OTT) services available on the market, faces threats. VieOn is suffering majorly from content piracy. Many people choose to watch the pirated version of the original series available without paying. Furthermore, Ngan (2021) has stated that the total number of visits to the top 5 pirated movie services amounts to nearly 47 million visits per month, accounting for 1.83% of total Internet traffic at the global level. Moreover, numerous websites display pirated films on the internet, and users can easily find and access them. Users simply need to type the title of the movie they're looking for into the search bar and a list of pirated movie websites such as Phimmoi.net, Phimnhanh.com, and Mv.vkool.net will appear (Appendix 4). Additionally, this is a challenge that any OTT service confronts; users share accounts for the purpose of allowing other users to utilize them simultaneously. This user behavior has the potential to result in a significant revenue loss for VieOn.Assuming each user sharing the same account has their own account, how much revenue can VieOn increase. In addition, COVID-19 has affected the reproduction of new original shows and movies. Like most parts of the entertainment industry, Vieon is also affected by the pandemic. The COVID-19 pandemic's impact may force VieOn to halt the recording of its original content meant for broadcast. Additionally, VieOn's Original shows such as Cay Tao No Hoa and Khong The Roi Mat might be highlighted.

Duong, A. (2020). VieOn va linh vuc ung dung xem noi dung giai tri OTT thuan viet. Cafef. Retrieved from: https://cafef.vn/vieon-va-linh-vuc-ung-dung-xem-noi-dung-giai-tri-ott-thuanviet-20200828172055763.chn Luan,T. (2021). Nguoi Viet mat bao nhieu thoi gian trong ngay cho smartphone?. Thanhnien. https://thanhnien.vn/nguoi-viet-mat-bao-nhieu-thoi-gian-trong-ngay-choRetrieved from: smartphone-post1066264.html Ngoc,H. (2021). Ung dung VieOn la gi? Huong dan tai va su dung VieON tren dien thoai. Dienmayxanh. Retrieved from: https://www.dienmayxanh.com/kinh-nghiem-hay/ung-dungvieon-la-gi-huong-dan-tai-va-su-dung-1346234 Nhu, Q. (2020). Thi truong nen tang giai tri Viet: Thu vi cuoc chien chong ‘nguoi khong lo’ the gioi Netflix cua bo 3 FPT Play, VieOn, Galaxy Play. Cafebiz. Retrieved from: https://cafebiz.vn/thi-truong-nen-tang-giai-tri-viet-thu-vi-cuoc-chien-chong-nguoi-khong-lothe-gioi-netflix-cua-bo-3-fpt-play-vieon-va-galaxy-play-20200818151537294.chn Ngan, D. (2021). Cac hinh thuc xem phim lau da gay thiet hai hon 1200 ty do la vao nam 2020. Viezone. Retrieved from: https://viezone.vn/cac-hinh-thuc-xem-phim-lau-da-gay-thiet-haihon-1200-ty-do-la-vao-nam-2020-6AgK2ZBBMAcI.html Tam, N. (2021). Review nhanh cac nen tang xem phim tra phi tai viet nam: Gia chi bang “ly tra sua” ma co loat bom tan?. Viezone. Retrieved from: https://viezone.vn/review-nhanh-cac-nentang-xem-phim-tra-phi-tai-viet-nam-gia-chi-bang-ly-tra-sua-ma-co-loat-bom-tanAycCLFmeRPyK.html Thanhnien. (2021). Vuot gan 200 ‘doi thu’, VieOn tro thanh ‘Ong hoang’ Ung dung mien phi tren App Store. Thanhnien. Reitreved from: https://thanhnien.vn/vuot-gan-200-doi-thu-vieontro-thanh-ong-hoang-ung-dung-mien-phi-tren-app-store-post1087494.html Trang, N.(2018). Ban quyen la thach thuc cua thi truong OTT Viet Nam. Thesaigontimes. Retrieved from: https://thesaigontimes.vn/ban-quyen-la-thach-thuc-cua-thi-truong-ott-vietnam/ Reviewinc. (2020). What Does A Five-Star Rating Mean?. Reviewinc. Retrieved from: https://reviewinc.com/2020/11/20/what-does-a-five-star-rating-mean/

Appendix Appendix 1 SWOT Strengths  Exclusive blockbusters and high-quality movies, reality shows  With solid support from DatViet Media and Entertainment Group VAC Group Holdings, VieON has the condition to own a rich entertainment content store.  The VieOn application can be utilized anytime, anywhere, and on any device.

Weaknesses  A significant amount of customer feedback involving account registration issues and transmission speed.  VieOn has limited copyright, which tolls upon their revenue.

Threats Opportunities  VieOn is suffering majorly from  VieOn receives a relatively high 5/5* content piracy. Many people choose rating with impressive remarks and to watch the pirated version of the pleasure reviews on both the App Store original series available without and Google play. paying.  The COVID-19 pandemic has increased  Many people might share one users' internet usage more than usual. account simultaneously. This is a positive indication for the OTT  COVID-19 has affected the industry including VieOn. reproduction of new original shows  Entertainment application VieON won the and movies. Like most parts of the top 1 most downloaded free application entertainment industry, Vieon is also on the App Store (iOS) and ranked second affected by the pandemic. on CH Play (Android) in Vietnam.

Appendix 2 VieOn's massive movie storehouse

Appendix 3 Customer feedback about the application

Translate: Faulty app rendering some devices unusable (poor quality)

Translate: So frustrated because I turned off the application and re-entered it, but it still can't be used.

Translate: While watching movies on the application, the network connection is often lost, making users lose interest. Tried closing the app and re-entering it, but it still doesn't work. Appendix 4...