SWOT - ffffffffffffffffffffffffffffffffffffffffffffffffff PDF

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4.1 SWOT matrix Strengths: - Stable human resources – – – –

Strong financial resources are backed by Vingroup Positive brand image High standard of compliance - quality management Dense dealer network

Weaknesses: – Not yet a famous automobile brand in the market – Cost and warranty service not satisfied customers – The ability to market and sell Vinfast products is not an advantage Oppotunities: – There is an opportunity to create products that are suitable for the masses through leveraging technology from their partners. – Receiving high support from Vietnamese users in the context that domestic consumption is increasing strongly, especially in Southeast Asia – There is great potential to meet the psychology of Vietnamese people who want to own a car when the infrastructure is improved Threats: – – – –

Brand hindrance The automotive auxiliary industry in Vietnam is still limited Market expansion pressure Foreign rivals

4.2 Combinations in the SWOT matrix

S S1: Stable human resources S2: Strong financial resources are backed by Vingroup S3: Positive brand image S4: High standard of compliance - quality management S5: Dense dealer network

W W1: Not yet a famous automobile brand in the marke W2: Cost and warranty service not satisfied customers W3: The ability to market and sell Vinfast products is not an advantage

O O1: Vietnamese income is rising O2: People's demand for car ownership is huge O3: Support from Vietnamese goverment and consumers

Combine O-S: O1,O2-S5,S3: Bringing products closer to consumers, creating brand awareness O3-S2: Continue to expand production scale, increase production -> reduce costs

Combine O-W: O2-W2: Building a more quality warranty system, focusing on customer reviews O3-W1,W3: Need to promote deep and wide marketing strategy to imprint the image and brand value

T T1: Brand hindrance T2: The automotive auxiliary industry in Vietnam is still limited T3: Market expansion pressure T4: Foreign rivals

Combine T-S: S4-T4: Promote the slogan "Vietnamese people use Vietnamese goods"

Combine T-W T3,T4-W1: Focus on building Vietnamese brand image for Vietnamese people

EFE matrix of Vinfast

External Factors

Critical level 0.15 0.08 0.1 0.05

React coefficient 4 2 2 4

Technology changes Globalization Pressure from competitors The domestic supporting industry is weak Emissions standards are getting higher Users like foreign goods Political stability, supported by the government The government restricts imported products Transportation infrastructure

Point 6 0.16 0.2 0.2

0.07

2

0.14

0.08 0.05

3 4

0.24 0.2

0.12

4

0.48

0.1

3

0.3

system is growing GDP growth is increasingly high The costs for cars are getting higher and higher Total

0.15 0.05 1

2 2

0.3 0.1 2.92...