The Costco Craze PDF

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Homework related to video...

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The Costco Craze Individual In-Class Assignment: Mgt 140 Homework Assignment: (20 points) Name: _________________________________________ Section #: ___________________

1. Costco claims to break all the rules in retailing yet continues to be one of the most successful companies in the big box supermarket industry. In the context of the four P’s, select four unique Costco tactics identified in the video and explain in one or two sentences how each of them help drive Costco’s success in the market (8 points).

2. Given all the recent changes in this segment of the retail market, name ONE critical competitive challenge facing Costco TODAY. Then elaborate on the steps you think Costco should take to stay relevant in this competitive retail space (12 points)?...