Tinny Coffee Shop SWOT Analysis PDF

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Summary

The purpose of this essay is to develop a SWOT Analysis (Strength, Weakness, Opportunities and Threats facing Tinny Coffee Shop...

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Student’s Name Professor Institution Date Tinny Coffee Shop SWOT Analysis Task 1: Profile of Timmy Coffee Shop enterprise by identifying the its strengths and weaknesses Timmy Coffee Shop is one of the fastest growing coffee shops in St. Paul, Minnesota. The coffee shop is strategically located near St. Paul Hospital address 625 Robert Street N, St. Paul, Minnesota 55155. Timmy Coffee Shop was established under a partnership by two brothers after completion of their undergraduate course. Timmy Coffee Shop for many customers is a place to dream of as they try to escape from their daily stresses at workplace and personal activities. As a result, Timmy Coffee Shop has become famous for coffee addicts locally and numerous tourists visiting different attraction scenes in Minnesota State. The serene environment provided by Timmy Coffee Shop has recently created a meeting point for friends and families where they can sit and have a talk or read a book. The shop operates in a 200square foot shop which is located at a walking distance from St. Paul Hospital. The coffee startup capital was $30, 000 which was savings and loan by the partners. Currently Timmy Coffee Shop has 9 employees, where 6 are part time while the three are permanent. Timmy Coffee Shop offer coffee, breakfasts and tea with the most customers being the medical practitioners form St. Paul Hospital. Timmy Coffee Shop SWOT analysis In the modern business, SWOT analysis is an effective tool which can help businesses in making decisions and planning through offering key issues which the business can focus on. Additionally, SWOT analysis can be used as an official tool for strategic planning by both small and large businesses. Through SWOT analysis, a business has the ability to access it strength, weaknesses, opportunities and threats which have a significant impact on the future success of the business and attaining business objectives. in a business, the strengths and weaknesses are the internal factors or macro factor which a business has control. on the other hand the opportunities and threats are macro factors or external factors which are uncontrollable by a business. Strengths Timmy Coffee Shop strengths refer to the aspects and capabilities which the enterprise can do well. Strengths at Timmy Coffee Shop are resources and other factors which are better compared to those of the competitors. Through these strengths Timmy Coffee Shop have major advantages

in the market place over the competitors. Some of the strengths of Timmy Coffee Shop include: firstly, the business offer broad range of products. Timmy Coffee Shop ability to offer variety of food and beverages to its customer can be seen as a great strength which might have major contributions on their growth. Secondly, good reputation with the customers where since establishment Timmy Coffee Shop has been winning the hearts of the customers hence is creating a good reputation. Thirdly, Timmy Coffee Shop is strategically located which is a great strength for the business. The business is located near one of the biggest health center in Minnesota State which creates a huge advantage especially with the plans to expand the hospital to be a referral. Weaknesses These are limitations in one or more competencies or resources relative to those of the competitors which negatively affect Timmy Coffee Shop effectiveness. These are as a result of Timmy Coffee Shop activities or operations which they are not performing well. Some of the weaknesses I realized at Timmy Coffee Shop include: Firstly, the business location has been rising now and then and this has indicated major weakness on the enterprise. Along the street where the business is located, rent is very expensive as a result of scarcity in business structure. Secondly, Timmy Coffee Shop brand name is little known outside St. Paul and this means that there is little business from outsider. Opportunities These are the factors or aspects around Timmy Coffee Shop business environment which the business can capitalize on or take advantage. The success of Timmy Coffee Shop does not only rely on the business strengths but also if they exceed those of their competitors and this can be achieved by understanding and capitalizing on the opportunities....