V2 RE Submission C6HM 10 Jaswinder Singh Bagri 12010 462 Sitxmpr 007 Michael 19022019 PDF

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Download V2 RE Submission C6HM 10 Jaswinder Singh Bagri 12010 462 Sitxmpr 007 Michael 19022019 PDF

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Develop and Implement Marketing Strategies SITXMPR007 Assessment 1 – Project Assessment 2 – Develop Marketing Strategies and Marketing Plan Assessment 3 – Written Test Student Name

Jaswinder Singh Bagri

Student ID

12010462

Group ID:

C6HM_10

CRICOS Code : 03047E Location: NovaCore CMS\DMS\Academic Drive\Faculty\Hospitality\Hospitality SIT16\SIT60316 - Advanced Diploma of Hospitality\SITXMPR007 - Develop and implement marketing strategies\Assessments\ Review Date: 17-08Version: 1.3 Approved on: 17-08-2018 Page 1 of 21 2020 Document Name:

SITXMPR007_Assessment Booklet

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51973

CONTENTS ASSESSMENT COVER SHEET................................................................................................................................3 Student Agreement:................................................................................................................................3 Student Declaration:................................................................................................................................3 Due Dates and Submission:.....................................................................................................................3 Assessment No........................................................................................................................................3 Assessment Method................................................................................................................................3 Assessment Description..........................................................................................................................3 Assessment Due Date..............................................................................................................................3 ASSESSMENT OUTCOME.............................................................................................................................4 Student Feedback:....................................................................................................................................4 ASSESSMENT 1 – PROJECT.........................................................................................................................5 Task 1: Question and answer....................................................................................................................5 Task 2: Question and answer....................................................................................................................7 Task 3: Question and answer....................................................................................................................9 Task 4: Question and answer..................................................................................................................10 ASSESSMENT 2 – DEVELOP MARKETING STRATEGIES AND MARKETING PLAN..................11 PART 1 - Learner assessment guide and evidence.................................................................................11 Task 1: Question and answer..................................................................................................................11 PART 2 - Learner assessment guide and evidence.................................................................................14 Task 1: Marketing plan...........................................................................................................................14 Task 2: Question and answers................................................................................................................15 Task 3: Implement your marketing plan................................................................................................15 Task 4: Question and answer..................................................................................................................16 ASSESSMENT 3 – WRITTEN TEST...........................................................................................................18 Trainer Confirmation:............................................................................................................................18

CRICOS Code : 03047E Location: NovaCore CMS\DMS\Academic Drive\Faculty\Hospitality\Hospitality SIT16\SIT60316 - Advanced Diploma of Hospitality\SITXMPR007 - Develop and implement marketing strategies\Assessments\ Review Date: 17-08Version: 1.3 Approved on: 17-08-2018 Page 2 of 21 2020 Document Name:

SITXMPR007_Assessment Booklet

RTO :

51973

CRICOS Code : 03047E Location: NovaCore CMS\DMS\Academic Drive\Faculty\Hospitality\Hospitality SIT16\SIT60316 - Advanced Diploma of Hospitality\SITXMPR007 - Develop and implement marketing strategies\Assessments\ Review Date: 17-08Version: 1.3 Approved on: 17-08-2018 Page 3 of 21 2020 Document Name:

SITXMPR007_Assessment Booklet

RTO :

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ASSESSMENT COVER SHEET This Assessment Cover Sheet outlines the requirements for assessment submission at Stanley College. Before any assessment/s can be accepted/marked by your trainer, this document must be signed for each unit completed. Student ID/Email Address: [email protected]

Student Name: Jaswinder Singh

Group ID: C6HM_10

Trainer Name: Michael

Unit of Competence: SITXMPR007 - Develop and implement marketing strategies

Student Agreement: By signing this Agreement, I confirm that I have read the Assessment Submission Guidelines, as detailed in the Student Handbook (available via www.stanleycollege.edu.au/downloads). In particular: • The work submitted is my own and does not contain another person’s work represented as my own. I understand that academic dishonesty is a breach of the Stanley College Code of Conduct and could lead to cancellation. I understand that I must acknowledge in an appropriate manner all information and sources of assistance used in my assessments. • If my trainer believes that my assessment has been plagiarised, then he/she must collect all evidence and refer the matter to the Course Coordinator and Student Support Officer. • I have followed all submission, presentation and file name guidelines outlined in the submission guidelines. I am aware that if I don’t follow required guidelines, this could result in my assessments being returned unmarked and/or fees being incurred. • I understand that I must not receive undue assistance or the unauthorised help of others in the preparation of my assessment work. • I will not allow other students to access or copy any of my assessment work. • I understand that if I am not satisfied with my assessment result, I have the right to appeal within 30 working days of receiving a result. (The Complaints and Appeals Process is available in the Student Handbook via www.stanleycollege.edu.au/downloads)

Student Declaration: I hereby declare that I have read the above statement and that all the materials I submit for assessments are entirely my own and meet all of Stanley College’s assessment requirements.

Student Signature: Jaswinder Singh

Date: 19/02/2019

Due Dates and Submission: Please confirm the due dates for all assessments for this unit with your trainer:

Assessment No.

Assessment Method

Assessment Description

Assessment Due Date

Assessment 1

Project

Due Date:

Assessment 2

Develop Marketing Strategies and Marketing Plan

Due Date:

Assessment 3

Written test

Due Date:

Assessments must be submitted by the due dates listed on this page, to the following locations: English – Submitted in person to trainer, handwritten. (Some assessments require electronic submission to your trainer) Health (Aged Care) – Submitted in person to trainer, handwritten. (Assessment for BSBITU201 requires electronic submission to your trainer) / Work Based Training portfolio submitted in person to your trainer (paper). Commercial Cookery/Patisserie (Certificate III only) – ([email protected] ) All assessments and Portfolio submitted electronically / Work Based Training portfolio submitted in person to James St front office (Paper). Commercial Cookery/Patisserie (Certificate IV only) /Hospitality – ([email protected]) All assessments to be submitted electronically. Security – Submitted in person to trainer, handwritten. Business – ([email protected]) All assessments to be submitted electronically. Translation and Interpreting – ([email protected]) All assessments to be submitted electronically. Early Childhood Education (Certificate III only) - Submitted in person to trainer, handwritten / Work Based Training portfolio submitted in person to your trainer (paper). Early Childhood Education (Diploma only) - ([email protected]) All assessments to be submitted electronically / Work Based Training portfolio submitted in person to your trainer (paper). Professional Year Program – All assessments are submitted in person (paper) to trainer or Program Manager/Internship portfolio submitted in person to the Program Manager (paper). All submitted assessments file names must include the following details (if electronically submitted): CRICOS Code : 03047E Location: NovaCore CMS\DMS\Academic Drive\Faculty\Hospitality\Hospitality SIT16\SIT60316 - Advanced Diploma of Hospitality\SITXMPR007 - Develop and implement marketing strategies\Assessments\ Review Date: 17-08Version: 1.3 Approved on: 17-08-2018 Page 4 of 21 2020 Document Name:

SITXMPR007_Assessment Booklet

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Class_Full name_Student ID_Unit of Competence_Assessment Number_Trainer_Date submitted Example: C4CC01A_Elvis PRESLEY_12000634_BSBDIV501A_Rami_DDMMYYYY

ASSESSMENT OUTCOME Assessment One (1): Outcome Satisfactory

Resubmission Date:

Not Satisfactory  Assessment Two (2): Outcome

Satisfactory

Resubmission Date: 25.06.2019

Not Satisfactory  Assessment Three (3): Outcome

Satisfactory Trainer’s Feedback:

Not Satisfactory 

Resubmission Date:

MUCH IMPROVED INFORMATION AND GOOD KNOWLEDGE! HOWEVER, MAKE CHANGES TO MARKETING BUDGET (IN MARKETING PLAN & PRESENTATION). ATTACH TRAINER CHECKLIST FOR PRESENTATION & RE_SUBMIT BY 25.06.2019

Trainer’s Name: Trainer’s Signature: Students please note:

MICHAEL Date:

19.06.2019

Your results will be made available in your Student Portal. Your Trainer will also email you with feedback on your performance, including where gaps are identified. Please ensure you regularly login to your student portal and Stanley College email to check this information. All decisions, including Assessments Outcomes can be appealed. For more information please refer to our Complaints and Appeals Policy (available from Student Services team or via our website).

Student Feedback: Please take the time to provide us with any feedback on your experience during the delivery and assessment experience by emailing us directly at [email protected] Alternatively you can complete the anonymous monthly student feedback survey. CRICOS Code : 03047E Location: NovaCore CMS\DMS\Academic Drive\Faculty\Hospitality\Hospitality SIT16\SIT60316 - Advanced Diploma of Hospitality\SITXMPR007 - Develop and implement marketing strategies\Assessments\ Review Date: 17-08Version: 1.3 Approved on: 17-08-2018 Page 5 of 21 2020 Document Name:

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ASSESSMENT 1 – PROJECT Research Business Environment Learner assessment guide and evidence This assessment requires you to conduct research on the suitability of a product or service for your workplace or Kalao, further to that it is highly recommended to conduct this marketing plan based on your business plan assessment. You are required to do the following.  

Complete Tasks 1, 2, 3 and 4. Answer all the questions.

Project scope analysis Choose a product or service related to your workplace or Kalao, further to that it is highly recommended to conduct this marketing plan based on your business plan assessment. Check the suitability of your chosen product or service with your assessor prior to completing the assessment tasks. Your assessor will determine if you need to choose an alternative product or service and will explain the reasons why.

Task 1: Question and answer   

Research information on the internal business environment. Respond to the questions. You will use your responses in this assessment activity to complete Assessment B.

Q1:

What product or service have you selected as the basis for your project?

I am presently attempting to modify my promoting plan to make more benefit in my work environment. To start with, by growing the menu with new menu improvement, we will extend the scope of decisions for our clients and let more clients know and visit our eatery through the ad of new menu. Second, if you let the conveyance alternatives enable you to make the most of your sustenance at home, you need to beat the constraints of a limited eatery space. Q2:

Outline your establishment’s core business activities. If you’re not currently employed, list the core business activities most relevant to the product or service you’ve chosen to promote from your training environment.

To grow the information of the new menu through sushi eateries at present well known in Japan, we visit neighbourhood restaurant and hunt the Internet and compose the materials. To advance conveyance, we elevate customer to visit and advertise through our site.

CRICOS Code : 03047E Location: NovaCore CMS\DMS\Academic Drive\Faculty\Hospitality\Hospitality SIT16\SIT60316 - Advanced Diploma of Hospitality\SITXMPR007 - Develop and implement marketing strategies\Assessments\ Review Date: 17-08Version: 1.3 Approved on: 17-08-2018 Page 6 of 21 2020 Document Name:

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Q3:

Define the establishment’s customer base.

The customers to whom a business moves items and administrations. The client base is a generally expansive number of clients, with a littler segment of the base being contained recurrent clients

Q4:

Describe the establishment’s values and current business direction.

For example, a shop and surely understood among numerous visitors who are visiting the strip mall. We need to make more benefit by opening a second shop in another region with the goal that more clients can make the most of our restaurant nourishment whenever, anyplace easily.

Q5:

Describe past marketing conducted by the establishment and its effectiveness.

We promoted through local publications and as a result received ordering calls to nearby schools and customers.

CRICOS Code : 03047E Location: NovaCore CMS\DMS\Academic Drive\Faculty\Hospitality\Hospitality SIT16\SIT60316 - Advanced Diploma of Hospitality\SITXMPR007 - Develop and implement marketing strategies\Assessments\ Review Date: 17-08Version: 1.3 Approved on: 17-08-2018 Page 7 of 21 2020 Document Name:

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Q6:

What products/services are underperforming and what is causing the poor performance?

For example, vegetarian product, sometime limited customers like vegetarian food, however still we need to put vegetarian food in menu.

Task 2: Question and answer   

Q1:

Research information on the external business environment. Respond to the following questions. You will use your responses in this assessment activity to complete Assessment B

Who are your major competitors? (This might be related to your workplace, training environment or specifically to the product or service you’ve selected.)

There are a lot of restaurants in Cottesloe area which are serving the same food. For example Blue duck Indiana Cottesloe beach Kailis fish market C Blu

your shop situated in a mall so the bar in the strip mall and same restaurants or other shops around the shopping centre are the real contenders.

Q2:

Describe any projected changes in labour force, population or economic activity that may impact on operations at the establishment or within the industry you’re researching.

Additional operating expenses are expected to be spent due to the minimum wage increase.

CRICOS Code : 03047E Location: NovaCore CMS\DMS\Academic Drive\Faculty\Hospitality\Hospitality SIT16\SIT60316 - Advanced Diploma of Hospitality\SITXMPR007 - Develop and implement marketing strategies\Assessments\ Review Date: 17-08Version: 1.3 Approved on: 17-08-2018 Page 8 of 21 2020 Document Name:

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Q3:

Are there any emerging issues, technologies, customer trends or developments that impact on operations at the establishment or within the industry you’re researching?

Every day a huge share of food get waste in catering industry which is not only wastage of food but other resources also which reduces the profit also to overcome from this problem software can be designed to study demand of cuisine on daily basis and people product consuming trend Q4:

Are there any legal, ethical, environmental or sustainability constraints that impact on operations at the establishment or within the industry you’re researching?

Must use plastic bags and should reuse the same plastic bags due to safe the environment.

CRICOS Code : 03047E Location: NovaCore CMS\DMS\Academic Drive\Faculty\Hospitality\Hospitality SIT16\SIT60316 - Advanced Diploma of Hospitality\SITXMPR007 - Develop and implement marketing strategies\Assessments\ Review Date: 17-08Version: 1.3 Approved on: 17-08-2018 Page 9 of 21 2020 Document Name:

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Task 3: Question and answer Q1:

Complete a SWOT analysis based on the information you’ve provided in Tasks 1 and 2.

Strengths

Weaknesses

Area: Our first area downtown will attract Lack of reputation: We haven't set up ourselves guests and downtown customers. as a legitimate product supplier Uniqueness: We emerge as a one of a kind choices to drive-thru food and we offer reliably great nourishment in an unmistakable environment. Solid administration: We have amassed a group that grasps distinctive controls with mastery in every aspect of the business.

Opportunities

Threats

Zone development: cottesloe is developing by Opposition: One contender moves comparative 9.5% every year. and chas steadfast clients just as an association with organizations that consistently purchase Working families with kids: This is the from them. developing populace, both in numbers and in their decision of helpful nourishments. Twosalary families have less time to set up a dinner.

CRICOS Code : 03047E Location: NovaCore CMS\DMS\Academic Drive\Faculty\Hospitality\Hospitality SIT16\SIT60316 - Advanced Diploma of Hospitality\SITXMPR007 - Develop and implement marketing strategies\Assessments\ Review Date: 17-08Version: 1.3 Approved on: 17-08-2018 Page 10 of 21 2020 Document Name:

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Task 4: Question and answer Q1:

What sources of information did you use to complete this assessment activity?

Through internet or website ...