Vision and Mission at Air BNB PDF

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Vision and Mission at Air BNB...

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Assignment 3: Analyze and develop vision and mission. Analyze and criticize the existing vision and mission and develop suggestions for improvement Bélo: the universal symbol of belonging 

“Belonging has always been a fundamental driver of humankind. So to represent that feeling, we’ve created a symbol for us as a community”

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As every growing company, Airbnb's vision has evolved over time, reaching what today is a very strong cultural identity that encompasses every side of the company.

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“Belonging has always been a fundamental driver of humankind. So to represent that feeling, we’ve created a symbol for us as a community. It’s an iconic mark for our windows, our doors, and our shared values. It’s a symbol that, like us, can belong wherever it happens to be. It’s a symbol for people who want to try a new tea they’ve never heard of from a village they couldn’t find on the map. It’s a symbol for going where the locals go—the cafe that doesn’t bother with a menu, the dance club hidden down a long alleyway, the art galleries that don’t show up in the guidebooks. It’s a symbol for people who want to welcome into their home new experiences, new cultures, and new conversations. We’re proud to introduce the Bélo: the universal symbol of belonging.” - http://blog.airbnb.com/belong-anywhere/

Vission "Belong Anywhere"

With the rebrand of 2014, Airbnb didn't simply update its logo and design, but also gave new life to its identity, identifying in "Belong Anywhere" the message that could unify the vision

of the company with every aspect of its product, marketing campaigns, host & guest community and employees relationship. Mission 

” help creating a world where you can belong anywhere and where people can live in a place, instead of just travelling to it”

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Brian Chesky

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“As stated by Brian Chesky during the Airbnb Open 2015 in Paris, Airbnb's mission is to help creating a world where you can belong anywhere and where people can live in a place, instead of just travelling to it.” - http://blog.airbnb.com/who-we-are/

Conclusions 

Bélo: the universal symbol of belonging. A prerequisite to their vision,“Belonging everywhere”.

 The straights af Airbnb vision and mission: 

short and easy to understand.

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People can easy empathize with them

 The weakness of Airbnb vision and mission: 

not enough visible to the customers.

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During the years, Airbnb has barely develop their vision and mission. Despite the fact that they are active since 2007, in 2014 they have a first attempt to create an identity, during the rebranding meeting, they not only redesigned their logo, but also giving a new perspective of theyr state values.

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Bélo: the universal symbol of belonging. This symbol of their main statement is like a prerequisite to their mission, which is “Belonging everywhere”. Even if this may seems to be way to simple, it’s impactful, and really strong in supporting their core valuesAirbnb's mission is to help creating a world where you can belong anywhere and where people can live in a place, instead of just travelling to it. This mission just complete the vision, and makes it stronger in terms of impact.

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The straight af their vision and mission is the fact that they are very short and easy to understand. Also, a lot of people may understand it and empathize with them.

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The weakness of their vision and mission may be the fact that even if they have a strong statement, they are not enough make it visible to their customers. A good example is that you can not find on their website the statements of vision and mission, and they are barely explained them in one of the blog posts....