Week 2- Disscision - Week 2 PDF

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Week 2...

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Week 2 Topic. Due Week 2, 6 March 11.55pm AEST: How do values drive your own consumption? Choose one value to base your answer on from; need for affiliation, safety, security, family-orientation, achievement, self-expression and apply it to one real life brand example. Draw upon scholarly research from one academic journal article and one industry report or article of your choosing to support your answer.

How do values drive your own consumption? Choose one value to base your answer on from; need for affiliation, safety, security, familyorientation, achievement, self-expression and apply it to one real life brand example. Draw upon scholarly research from one academic journal article and one industry report of your choosing to support your answer. five consumption values influencing consumer choice behavior. These are functional value, social value, emotional value, epistemic value, and conditional value. A decision may be influenced by any or all of the five consumption values....