Wk 6 - Ottawa Charter Action Areas IN Practice PDF

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Download Wk 6 - Ottawa Charter Action Areas IN Practice PDF

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OTTAWA CHARTER ACTION AREAS IN PRACTICE Ottawa Charter Action Areas / Health Promotion Campaigns QUIT Smoking

Building public policy

Developing personal skills

Creating supportive environments

Strengthening community action

Reorienting health services

* Taxation on cigarettes *Plain packaging *Point of sale restrictions * Smoke free environments

* Website * QUIT Line * QUIT information and counselling

* Smoke free environments

* Public lobbying on smoke free enviros etc.

* Increasing the capacity of the GP role to include smoking cessation counselling (this wasn’t traditionally part of a GPs role)

Find Thirty

* Prioritisation of funding for the Physical Activity Taskforce & the campaign

* Website * Media campaign

* LGAs providing events and activities branded Find Thirty

* Community lobbying of LGAs for improved lighting and paths for exercise in the streets

Smarter than Smoking

* Taxation on cigarettes *Plain packaging *Point of sale restrictions * Smoke free environments

* Website * Media campaign * School curriculum materials

* Smoke free environments

* Lobbying for smoke free environments

* Physiotherapists running community programs * Health services collaborating with other services (ie. LGA) * GPs/Youth Centres/School pastoral teams actively promoting/encouraging prevention of smoking uptake

Drop 5 Save Lives

* Speed limit legislation

* Website * Media campaign

* Signs at school zones * Speed bumps * Rumble Strips * Traffic calming islands * Roundabouts * Speed cameras

* Lobbying for 40km/hr school zones

* Collaborative working with other services

Alcohol, Think Again

* Recent introduction of secondary supply legislation * Prioritisation of mental health funding for prevention

* Website * Media campaign * School curriculum materials * Website * Media campaign * Sponsorship of events * Self-help guide

* Diversionary events for young people (good time, no alcohol) eg. Leavers activities * LGAs providing events and activities branded A-B-C

* Community lobbying re: secondary supply

Don’t Drink and Drive

* Legislation/fines for drink driving

* Website * Media campaign

* MADD – Mothers against drink driving lobby group

* GPs aware of substance abuse issues and supporting referral pathways

Don’t Drink and Drown

* Lobbying for max. blood alcohol levels when boating, and regular policing of this

* Website * Media campaign

* Lobbying for RBA on boats

* Collaborative working with other services

Immunisation campaigns

* Vaccinations required for eligibility for child care rebates and to access childcare and schooling

* Targeted promotion campaign (GPs, hospitals, seasonal media advertising)

* Free water at venues and events * Breathalisers at venues and events * Booze buses * Free water at venues and events * Provision of water safety at events near water * Diversionary activities, without alcohol * Free immunisations at GPs (in addition to govt. vaccination clinics) * Opening hours, transport options

* Controversial – community action has been both positively and negatively influential on this topic

Sun Smart

* No Hat No Play policy * legislation against

* Website * Media campaign * School curriculum

* Shade in playgrounds (schools and LGAs)

* Community lobbying for shade sails in local playgrounds

* Immunizations delivered at schools and pharmacies * Whooping cough vaccine and Hep B delivered in hospital prior to discharge of mum/baby * Doctors regular recommend skin checks * Est. of such services

Act-Belong-Commit

* Community volunteering

* GPs/Youth Centres/School pastoral teams providing alcohol counselling/support * Training health workers supporting people ‘in recovery’ to A-B-C

solariums

Crunch n Sip

* School policy to have dedicated crunch & sip break, and water bottles available all day

* Provision of PPE (schools – broad brim hats and sunscreen, workforce – sunscreen, long sleeve shirts, broad brim hats etc.) * Targeted schools promotion campaign

as Mole Scan

* Water (drink bottle) available throughout the day * Set break – no other food options at this break

* Parent engagement in preparation/revision school healthy policy

* Public health services working in partnership with schools on a nutrition initiative

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There are often overlaps between action areas (particularly public policy and supportive environments). The important message is that all areas get covered for a comprehensive campaign Community action usually begins with community lobbying for an issue (demanding attention for a health issue, lobbying for policy/legislation change or safer environments). It may also be the community itself driving the development of a program, or engaging with health professionals in the development of a program. These are often less tangible and harder for students to identify, as they tend to happen ‘behind the scenes’. Once these aspects of community action are in place, these often result in a change in community attitude towards an issue (program outcome, as opposed to program strategy).To be consistent with how this is taught in other first year units, we’ll emphasise that these are program outcomes and may inform future programs by creating supportive environments. Reorienting health services is often challenging to find good examples for – often it may simply be engagement with others services. It may also be a slight refocus in the way a service works, or the upskilling of a certain health sector....