Title | XLDA EXAM PREP - |
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Course | Marketing Research |
Institution | British Columbia Institute of Technology |
Pages | 2 |
File Size | 56.2 KB |
File Type | |
Total Downloads | 3 |
Total Views | 145 |
2020...
XLDA EXAM – Labs 9, 10 and lecture 9.2 – 10% Calculating Sample size 1. Add-ins calculate sample size 2. If asked maximum variability its 50 3. Look at the 95% confidence column for the answer in bold 4. Allow about error 3 for worst Multiple Response: Summary Table 1. Only focus on the checked responses or Yes or in red 2. Manually transfer the numbers into the MR table 3. Frequency Number of people checked Auto sum 4. Drop the total into total sample size 5. PCT of answers divide respondents by answers Non-metric/Metric: Percent – Segments 1. Add-ins Summarize Precents Can do for a metric and non-metric question 2. Non-Metric: Question about how many people would be concerned 3. Metric How many people Single Metric: Average – Relative Ratings 1. Add-ins Summarize Averages 2. Look at the average with the highest number 3. For standard deviation: Larger the number the more variable the response it Grid, Identify Segments: Precents 1. Add-ins Summarize Precents Select all that apply 2. Run a profile on segments Grid: Relative Rating: Averages 1. Add-ins Summarize Averages Select all that apply 2. Run a profile on segments Profile Segments: Crosstabs 1. Add-ins Relate Crosstabs Select Column and Row Variable 2. Run a profile on segments 3. Column Goes in the type of people that people are interested in Column are always demographic questions (Age, Gender, etc. are demographic traits) Type of person always goes in column 4. Sig is less than or equal to 0.5 means there is a significant difference between males and females on how they respodanted to this question 5. Always looking for percentages Look for the largest difference in male to female
Identify problems with charts – Lecture 9.2 Common Problem’s with charts: Bar Chart -
Decimal places Legend Percent Scale Title – Not descriptive Axis Labels Sample Size -- Bottom left-hand corner
Average 1. 2. 3. 4. 5.
Needs to start at 1 Rating scale (what is 1, 2 ect) Sample size Title – Not descriptive Data Labels on each bar
Bar Chart – Comparing Charts 1. The scale is not the same (y axis has to end at the same point) – Unethical visual – 2. CONSTISTANCY 3. Can’t have different scales – 5 point scales...