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1. How does the degree of cultural difference impact international business?

Where differences exist, the business must decide whether and to what extent its products and processes can be adapted to a foreign environment.

2. How has McDonald’s adapted its menu to the Indian market? What problems did it originally encounter?

McDonald’s created joint ventures with local partners who already knew the Indian market, and the company adjusted to the local culture by localizing its menu and tailoring it to Indian consumers’ preferences. Initially, as there was no lettuce available, workers garnished the burgers with cabbage. McDonald’s also worked with farmers in India to grow the correct type of potato required for the fries.

3. How is IKEA considering culture in expanding its business in India?

In India, the company will localize food options—vegetarian, non-vegetarian, or both—in each Indian state.

4. Why is General Motors focusing on the minivan segment in China?

Ownership of foreign-owned vehicles is a status symbol in China, so GM adapted to the Chinese market by introducing a luxury Buick minivan (the Buick GL8) when it noticed that business executives in China preferred the roomier minivans over cars for doing business on the road.

5. What is the controversy surrounding the Site C dam in British Columbia?

The controversial project is located on the Peace River and would damage Indigenous lands. To create the reservoir, 83 kilometers of river valley would be flooded and more than 5,000 hectares of land destroyed.

6. List and explain three tips for working effectively with Indigenous peoples. 1.Do Community Research Set aside the time to do extensive research into the community history, governing parties, world views, culture and traditions. 2.Know Community Dynamics Try to learn all you can about the dynamics of communities and the individuals in a community before trying to start a relationship and undertaking work.

3.Establish Relationships Early Consider hosting “get to know you” meetings, or attending community events and meeting new people as a way to establish a positive relationship....