534323 Benchmark C1 TB Content hola que tal gente todo bien todo correcto PDF

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Cambridge University Press 978-0-521-67296-2 - Business Benchmark Advanced Teacher’s Resource Book Guy Brook-Hart Table of Contents More information

Contents Acknowledgements Introduction

5 6

Management Unit 1: Corporate culture Exam reference and unit notes Photocopiable activity: Time management Answer key Transcript

8 9 12 12

Unit 2: Leaders and managers Exam reference and unit notes Photocopiable activity: Management problems Answer key Transcripts

13 14 16 17

18 19 21 23

24 25 28 29

Unit 5: Customer relationships 30 31 34 36

Unit 6: Competitive advantage Exam reference and unit notes Photocopiable activity 1: Attention to pricing Photocopiable activity 2: The competitive advantage game Answer key Transcripts

Unit 8: Presenting at meetings Exam reference and unit notes Photocopiable activity 1: Catalina’s presentation Photocopiable activity 2: A proposal for marketing ice-cream Answer key Transcript

51 52 53 54 55

Advertising and sales Exam reference and unit notes 56 Photocopiable activity: Case study: Country Club 366 57 Answer key 59 Transcript 60

Exam reference and unit notes 61 Photocopiable activity: Case study: Fred-Winter-Homes 62 Answer key 64 Transcripts 65

Unit 11: Sales reports

Competitive advantage Exam reference and unit notes Photocopiable activity: Case study: Curiosity Tours Answer key Transcript

46 47 48 49 50

Unit 10: Advertising and the Internet

Unit 4: Chairing meetings Exam reference and unit notes Photocopiable activity: Case study: Spenfeld Answer key Transcripts

Exam reference and unit notes Photocopiable activity 1: Relocating Photocopiable activity 2: Compound nouns quiz Answer key Transcript

Unit 9: Advertising and customers

Unit 3: Internal communications Exam reference and unit notes Photocopiable activity: Bad bosses Answer key Transcript

Unit 7: A proposal

37 38 40 44 45

Exam reference and unit notes Photocopiable activity: A sales report Photocopiable sample answer: A sales report Answer key Transcript

67 68 70 71 72

Unit 12: The sales pitch Exam reference and unit notes Photocopiable activity: Breakthrough performance Answer key Transcripts

73 74 75 77...