A3 - Fit Advertising And Marketing Communications PDF

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Fit Advertising And Marketing Communications...

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nonverbal not involving or using words or speech objection an expression or feeling of disapproval or opposition; a reason for disagreeing. packing slip a shipping document that accompanies delivery packages, usually inside an attached shipping pouch or inside the package itself. perceived become aware or conscious of (something); come to realize or understand. perishables likely to decay or go bad quickly. personnel people employed in an organization or engaged in an organized undertaking such as military service. perspective a particular attitude toward or way of regarding something; a point of view. predictability the fact of always behaving or occurring in the way expected. preference a greater liking for one alternative over another or others. premises a previous statement or proposition from which another is inferred or follows as a conclusion price sensitive denoting a product whose sales are greatly influenced by the price. promptly with little or no delay; immediately. purchase order commercial document and first official offer issued by a buyer to a seller, indicating types, quantities, and agreed prices for products or services. quality the standard of something as measured against other things of a similar kind; the degree of

excellence of something. quantity the amount or number of a material or immaterial thing not usually estimated by spatial measurement. rapport a close and harmonious relationship in which the people or groups concerned understand each other's feelings or ideas and communicate well. rebate a partial refund to someone who has paid too much money for tax, rent, or a utility. referral an act of referring someone or something for consultation, review, or further action. reliability the quality of being trustworthy or of performing consistently well. resent feel bitterness or indignation at (a circumstance, action, or person). reserved slow to reveal emotion or opinions. restitution the restoration of something lost or stolen to its proper owner. retail the sale of goods to the public in relatively small quantities for use or consumption rather than for resale. spontaneity the condition of being spontaneous; spontaneous behavior or action spouse a husband or wife, considered in relation to their partner tangible (product) A physical item that can be perceived by the sense of touch target market a particular group of consumers at which a product or service is aimed.

trendsetter a person who leads the way in fashion or ideas. unintentionally not on purpose. upselling a sales technique where a seller induces the customer to purchase more expensive items, upgrades or other add-ons in an attempt to make a more profitable sale. valuable worth a great deal of money. verbal relating to or in the form of words. warranty a written guarantee, issued to the purchaser of an article by its manufacturer, promising to repair or replace it if necessary within a specified period of time....